Matt Ring

So if the policy was a big change, that kind of adds extra weight to the t-shirt sizing because you only have to tell a smaller number of people.

You never take that one away, are you?

Yeah, and like to be clear, you know, it wasn't perfect to start with, right?

In that example that you just asked there, Johnny, many people said, well, why isn't this an extra small?

Why isn't this an extra large?

And actually that process across the organization was really powerful because we collectively worked that through and we made some iterations over time.

But we made sure that we set our stall out early on and said, okay, if it requires this much change with these people, this is what we're going to do.

And that includes how long are we going to take to prepare?

What collateral and assets are we going to do?

What are the capability requirements?

And how are we going to communicate that to which audience?

And so all of those things then fed in and we kind of continue to evolve that over time.

Because as you get more change coming in, you have to evolve it.