Matt Ristel

and the business owner.

Um, and if you were to go ask any of the other employees, Hey, who's your payroll provider?

No one's going to know, like no one will really know.

Again, probably we don't share a logo term, but we beat, we beat, uh, you know, there's some, there's some SAS metrics that are out there, um, that say, you know, here are the different benchmarks and standards for what's really good.

I mean, really good is, uh,

If you are in the SMB space, which you are, yes, and you're a true small business, if you have better than 70, they say that the gold standard is 74% retention or something, 73% retention.

I think they say that is like the gold standard.

Off the charts is above 80% retention.

And we're above both of those.

No, but they're two very, very different numbers because we price per seat.

We have expansion and contraction within our customer base.

It's very real time.

And so, yeah, our net dollar retention is how we refer to it.

And it's off the charts.

Yeah.

Well, that's so that varies by channel.

So we're a very data driven company.

What we learned back in 2010 is, um, that to put in the infrastructure to basically track absolutely everything.

And so that way you can make data driven decisions versus, you know, you know, is this work gut gut decisions.

And, um, so as a result, what we do and.