Matt Ronkin

Yeah, good morning, guys.

Yeah, good morning, guys.

Yeah, good morning, guys.

Yeah. Uh, so first of all, thanks for having me. I've seen a number of your podcasts, love the energy, uh, love the communication and the conversation. So I was just happy to be a part of that. Um, so my background, I've been the CEO of uncommon farms for about three years now. Uh, before that I was not in agriculture at all.

Yeah. Uh, so first of all, thanks for having me. I've seen a number of your podcasts, love the energy, uh, love the communication and the conversation. So I was just happy to be a part of that. Um, so my background, I've been the CEO of uncommon farms for about three years now. Uh, before that I was not in agriculture at all.

Yeah. Uh, so first of all, thanks for having me. I've seen a number of your podcasts, love the energy, uh, love the communication and the conversation. So I was just happy to be a part of that. Um, so my background, I've been the CEO of uncommon farms for about three years now. Uh, before that I was not in agriculture at all.

I, uh, spent the first 25 years of my, uh, career at nested curing on pet food, uh, in St. Louis. And, uh, Started in business development roles, brand marketing, et cetera, and then moved into more general manager roles. One of my last roles for Purina was to lead the strategic planning group between our brand portfolio and then our retailers. So I know a little bit about strategic planning.

I, uh, spent the first 25 years of my, uh, career at nested curing on pet food, uh, in St. Louis. And, uh, Started in business development roles, brand marketing, et cetera, and then moved into more general manager roles. One of my last roles for Purina was to lead the strategic planning group between our brand portfolio and then our retailers. So I know a little bit about strategic planning.

I, uh, spent the first 25 years of my, uh, career at nested curing on pet food, uh, in St. Louis. And, uh, Started in business development roles, brand marketing, et cetera, and then moved into more general manager roles. One of my last roles for Purina was to lead the strategic planning group between our brand portfolio and then our retailers. So I know a little bit about strategic planning.

Louis.

Louis.

Louis.

Yeah. So Uncommon Farms actually started as a business entity 60 years ago, 6-0, as a company called Agris Solutions. And The founder's vision or thought was that farmers needed better mastery of the numbers in order to make better business decisions.

Yeah. So Uncommon Farms actually started as a business entity 60 years ago, 6-0, as a company called Agris Solutions. And The founder's vision or thought was that farmers needed better mastery of the numbers in order to make better business decisions.

Yeah. So Uncommon Farms actually started as a business entity 60 years ago, 6-0, as a company called Agris Solutions. And The founder's vision or thought was that farmers needed better mastery of the numbers in order to make better business decisions.

And obviously back then, no computers, no apps, et cetera, but just a philosophy that farmers were just not on the whole good business people when it came to looking at the numbers and then ultimately able to make better decisions. About 25 years ago, that same founder started a concept called the Family Farms Group. And what he saw was that in livestock,

And obviously back then, no computers, no apps, et cetera, but just a philosophy that farmers were just not on the whole good business people when it came to looking at the numbers and then ultimately able to make better decisions. About 25 years ago, that same founder started a concept called the Family Farms Group. And what he saw was that in livestock,

And obviously back then, no computers, no apps, et cetera, but just a philosophy that farmers were just not on the whole good business people when it came to looking at the numbers and then ultimately able to make better decisions. About 25 years ago, that same founder started a concept called the Family Farms Group. And what he saw was that in livestock,

there was you know violent consolidation and just saw that same dynamic that was eventually going to come in row crop and so wanted to prepare the farmers to be better business people and to be better masters and have a better skill set in order to run their business you know and work on the business not just in the business so the family farms group was started in 1996. i came on as the ceo of the family farms group in 2021 um

there was you know violent consolidation and just saw that same dynamic that was eventually going to come in row crop and so wanted to prepare the farmers to be better business people and to be better masters and have a better skill set in order to run their business you know and work on the business not just in the business so the family farms group was started in 1996. i came on as the ceo of the family farms group in 2021 um