Matt Steffanina

It depends what your goal is and who you're trying to reach, right? For instance, if you want to do long form educational type stuff, you want to do podcasts, you want to do all of that. YouTube is still, in my opinion, the best platform in the world for monetizing, for brands, for creating true educational long form content. Right.

But if you're like, I want to make these little 15 second skits and, you know, funny stuff or whatever, like TikTok is probably going to be your best platform. Right. So it depends on your goals. For me, the thing that I love about starting on TikTok is I was saying about whooping a lot of content really easy on TikTok. The bar is really low and people love relatability. They love low production.

But if you're like, I want to make these little 15 second skits and, you know, funny stuff or whatever, like TikTok is probably going to be your best platform. Right. So it depends on your goals. For me, the thing that I love about starting on TikTok is I was saying about whooping a lot of content really easy on TikTok. The bar is really low and people love relatability. They love low production.

But if you're like, I want to make these little 15 second skits and, you know, funny stuff or whatever, like TikTok is probably going to be your best platform. Right. So it depends on your goals. For me, the thing that I love about starting on TikTok is I was saying about whooping a lot of content really easy on TikTok. The bar is really low and people love relatability. They love low production.

So you can just pull it out, literally make a selfie as you're walking down the sidewalk. Here's three tips for like how I did this and this. Right. Post all those and then take the winners and put them on Instagram, put them on YouTube, put them on Facebook.

So you can just pull it out, literally make a selfie as you're walking down the sidewalk. Here's three tips for like how I did this and this. Right. Post all those and then take the winners and put them on Instagram, put them on YouTube, put them on Facebook.

So you can just pull it out, literally make a selfie as you're walking down the sidewalk. Here's three tips for like how I did this and this. Right. Post all those and then take the winners and put them on Instagram, put them on YouTube, put them on Facebook.

No, absolutely not. What you need on YouTube, one, is consistency. Most people will give up because it is hard. But I would say that it's actually in a lot of ways gotten easier because... Even five years ago, before TikTok and the algorithm shift, it was so difficult to reach new people, right? And if you had 1,000 subscribers, the chance of getting a video that did 100K views was almost zero.

No, absolutely not. What you need on YouTube, one, is consistency. Most people will give up because it is hard. But I would say that it's actually in a lot of ways gotten easier because... Even five years ago, before TikTok and the algorithm shift, it was so difficult to reach new people, right? And if you had 1,000 subscribers, the chance of getting a video that did 100K views was almost zero.

No, absolutely not. What you need on YouTube, one, is consistency. Most people will give up because it is hard. But I would say that it's actually in a lot of ways gotten easier because... Even five years ago, before TikTok and the algorithm shift, it was so difficult to reach new people, right? And if you had 1,000 subscribers, the chance of getting a video that did 100K views was almost zero.

You kind of had to just grind and slowly grow and build. Now you have shorts. Now you have this incredible recommended video algorithm that I get recommended on my page all the time, videos that have 500 views. And I'm like, who is this? Why is YouTube showing me someone with 500 views? I don't even subscribe to their channel. Click it. Pam is a really good video.

You kind of had to just grind and slowly grow and build. Now you have shorts. Now you have this incredible recommended video algorithm that I get recommended on my page all the time, videos that have 500 views. And I'm like, who is this? Why is YouTube showing me someone with 500 views? I don't even subscribe to their channel. Click it. Pam is a really good video.

You kind of had to just grind and slowly grow and build. Now you have shorts. Now you have this incredible recommended video algorithm that I get recommended on my page all the time, videos that have 500 views. And I'm like, who is this? Why is YouTube showing me someone with 500 views? I don't even subscribe to their channel. Click it. Pam is a really good video.

I'm going to subscribe. Right. And that's recent. It didn't used to be like that. So yes, there's more competition now, but if you figure out how to make great content, it will rise to the top and you can grow quicker than ever before on YouTube.

I'm going to subscribe. Right. And that's recent. It didn't used to be like that. So yes, there's more competition now, but if you figure out how to make great content, it will rise to the top and you can grow quicker than ever before on YouTube.

I'm going to subscribe. Right. And that's recent. It didn't used to be like that. So yes, there's more competition now, but if you figure out how to make great content, it will rise to the top and you can grow quicker than ever before on YouTube.

There's a function now on YouTube where you can tie any short related to a long form. Cool. So what I do is a mixed strategy. I'll do some shorts that are completely standalone and they're just meant to bring in new viewers, bring in subscribers. Those people may or may not convert to the long form, but I'm okay with that. Now do some shorts that are specifically longer form, right?

There's a function now on YouTube where you can tie any short related to a long form. Cool. So what I do is a mixed strategy. I'll do some shorts that are completely standalone and they're just meant to bring in new viewers, bring in subscribers. Those people may or may not convert to the long form, but I'm okay with that. Now do some shorts that are specifically longer form, right?

There's a function now on YouTube where you can tie any short related to a long form. Cool. So what I do is a mixed strategy. I'll do some shorts that are completely standalone and they're just meant to bring in new viewers, bring in subscribers. Those people may or may not convert to the long form, but I'm okay with that. Now do some shorts that are specifically longer form, right?

So if I'm telling a story about how I struggled to make money in LA as a dancer, I'm going to do a short that's just the most viral part of that.