Matt Steffanina

So if I'm telling a story about how I struggled to make money in LA as a dancer, I'm going to do a short that's just the most viral part of that.

So if I'm telling a story about how I struggled to make money in LA as a dancer, I'm going to do a short that's just the most viral part of that.

Those are never going to go as viral as the standalone ones, but that way you can take the traffic and kind of move it over as well. Good. The algorithm is getting better, though, for blending the channel.

Those are never going to go as viral as the standalone ones, but that way you can take the traffic and kind of move it over as well. Good. The algorithm is getting better, though, for blending the channel.

Those are never going to go as viral as the standalone ones, but that way you can take the traffic and kind of move it over as well. Good. The algorithm is getting better, though, for blending the channel.

Yeah, one of the things that I realized as I was building my following is that dance content, especially because you're not talking to camera. it's hard to build that relationship. People will be like, oh, I love your dance videos, but they don't really know you. They don't know your personality. And when I started to do tutorials, I love teaching. I love the energy exchange.

Yeah, one of the things that I realized as I was building my following is that dance content, especially because you're not talking to camera. it's hard to build that relationship. People will be like, oh, I love your dance videos, but they don't really know you. They don't know your personality. And when I started to do tutorials, I love teaching. I love the energy exchange.

Yeah, one of the things that I realized as I was building my following is that dance content, especially because you're not talking to camera. it's hard to build that relationship. People will be like, oh, I love your dance videos, but they don't really know you. They don't know your personality. And when I started to do tutorials, I love teaching. I love the energy exchange.

I love helping people. And people could feel that in the tutorials, that it was authentic. And even views were never as good on the tutorial. But what I started to notice is my classes in real life when I would do these tours just started exploding because now I had this relationship with my viewer that was different than you're the good dancer. It was now like you're my mentor.

I love helping people. And people could feel that in the tutorials, that it was authentic. And even views were never as good on the tutorial. But what I started to notice is my classes in real life when I would do these tours just started exploding because now I had this relationship with my viewer that was different than you're the good dancer. It was now like you're my mentor.

I love helping people. And people could feel that in the tutorials, that it was authentic. And even views were never as good on the tutorial. But what I started to notice is my classes in real life when I would do these tours just started exploding because now I had this relationship with my viewer that was different than you're the good dancer. It was now like you're my mentor.

You're my teacher, you know, and that's why Even though people sometimes are scared to talk on camera, it's so important to talk on camera because you build this bond with your viewer that's just different than any other skill. And so that was really the basis. I started to be the pretty much only teacher, especially in L.A. as a professional dancer.

You're my teacher, you know, and that's why Even though people sometimes are scared to talk on camera, it's so important to talk on camera because you build this bond with your viewer that's just different than any other skill. And so that was really the basis. I started to be the pretty much only teacher, especially in L.A. as a professional dancer.

You're my teacher, you know, and that's why Even though people sometimes are scared to talk on camera, it's so important to talk on camera because you build this bond with your viewer that's just different than any other skill. And so that was really the basis. I started to be the pretty much only teacher, especially in L.A. as a professional dancer.

I was willing to give away my choreography for free, teach tutorials for free online because I just wanted to build my... with people that had a similar passion. And, you know, I think the biggest lesson from that is in the beginning, you just want to add as much value as possible. Sometimes people gatekeep stuff too early on and it's like, you really want to build that relationship.

I was willing to give away my choreography for free, teach tutorials for free online because I just wanted to build my... with people that had a similar passion. And, you know, I think the biggest lesson from that is in the beginning, you just want to add as much value as possible. Sometimes people gatekeep stuff too early on and it's like, you really want to build that relationship.

I was willing to give away my choreography for free, teach tutorials for free online because I just wanted to build my... with people that had a similar passion. And, you know, I think the biggest lesson from that is in the beginning, you just want to add as much value as possible. Sometimes people gatekeep stuff too early on and it's like, you really want to build that relationship.

You want to build that rapport with your audience where they're like, This is my guy. He always gives me good tips and things and build, build, build, build, build. And then you're like, and now I'm doing this insane mastermind and I'm going to keep it really close, right? But if too early on, you're like, here's two tips, but if you want more, you got to pay for this and that.

You want to build that rapport with your audience where they're like, This is my guy. He always gives me good tips and things and build, build, build, build, build. And then you're like, and now I'm doing this insane mastermind and I'm going to keep it really close, right? But if too early on, you're like, here's two tips, but if you want more, you got to pay for this and that.

You want to build that rapport with your audience where they're like, This is my guy. He always gives me good tips and things and build, build, build, build, build. And then you're like, and now I'm doing this insane mastermind and I'm going to keep it really close, right? But if too early on, you're like, here's two tips, but if you want more, you got to pay for this and that.