Matt Steffanina

You flip the rapport building step, you know? So it can be difficult to build that and it can take a lot longer sometimes than people expect it to. But if you can hold true to that

You flip the rapport building step, you know? So it can be difficult to build that and it can take a lot longer sometimes than people expect it to. But if you can hold true to that

You flip the rapport building step, you know? So it can be difficult to build that and it can take a lot longer sometimes than people expect it to. But if you can hold true to that

Yeah, it's obviously case by case, depending on what your following is built on. But for most people that have created a successful brand online and created great content, there are people that want to learn how to do the same thing. I have a lot of friends that are photographers and now they're selling their different filters packages. They're selling courses on how to do photography.

Yeah, it's obviously case by case, depending on what your following is built on. But for most people that have created a successful brand online and created great content, there are people that want to learn how to do the same thing. I have a lot of friends that are photographers and now they're selling their different filters packages. They're selling courses on how to do photography.

Yeah, it's obviously case by case, depending on what your following is built on. But for most people that have created a successful brand online and created great content, there are people that want to learn how to do the same thing. I have a lot of friends that are photographers and now they're selling their different filters packages. They're selling courses on how to do photography.

And so instead of just showing these beautiful images that they took, they're showing the behind the scenes. Yeah. you know, oh, that looks like a normal mountain range. Like, I don't know how to take a picture that looks like that. And then boom, and then you see the finish, you're like, wow, how did they do that? Right, now I'm interested. I want to buy that guy's course.

And so instead of just showing these beautiful images that they took, they're showing the behind the scenes. Yeah. you know, oh, that looks like a normal mountain range. Like, I don't know how to take a picture that looks like that. And then boom, and then you see the finish, you're like, wow, how did they do that? Right, now I'm interested. I want to buy that guy's course.

And so instead of just showing these beautiful images that they took, they're showing the behind the scenes. Yeah. you know, oh, that looks like a normal mountain range. Like, I don't know how to take a picture that looks like that. And then boom, and then you see the finish, you're like, wow, how did they do that? Right, now I'm interested. I want to buy that guy's course.

And again, dance, photography, entrepreneurship, it doesn't matter. Like mix and match, whatever. vertical you want. It's the concepts and it's understanding what is the thing that you can provide for your audience that they can't get from just a 30 second Instagram post, right? And maybe it's that you give them actual coaching and feedback.

And again, dance, photography, entrepreneurship, it doesn't matter. Like mix and match, whatever. vertical you want. It's the concepts and it's understanding what is the thing that you can provide for your audience that they can't get from just a 30 second Instagram post, right? And maybe it's that you give them actual coaching and feedback.

And again, dance, photography, entrepreneurship, it doesn't matter. Like mix and match, whatever. vertical you want. It's the concepts and it's understanding what is the thing that you can provide for your audience that they can't get from just a 30 second Instagram post, right? And maybe it's that you give them actual coaching and feedback.

Like in DNCR, that's one of the things implementing is like, Hey, you can learn how to dance at your local studio, but if you want an instructor that's from LA, that's been through the grind and booked jobs and worked with artists and really knows what these agencies are looking for to critique your video, there's only one place you can get that, right? And so that's a really powerful upsell.

Like in DNCR, that's one of the things implementing is like, Hey, you can learn how to dance at your local studio, but if you want an instructor that's from LA, that's been through the grind and booked jobs and worked with artists and really knows what these agencies are looking for to critique your video, there's only one place you can get that, right? And so that's a really powerful upsell.

Like in DNCR, that's one of the things implementing is like, Hey, you can learn how to dance at your local studio, but if you want an instructor that's from LA, that's been through the grind and booked jobs and worked with artists and really knows what these agencies are looking for to critique your video, there's only one place you can get that, right? And so that's a really powerful upsell.

And so figuring out what those things are for your audience and providing them is a great hack.

And so figuring out what those things are for your audience and providing them is a great hack.

And so figuring out what those things are for your audience and providing them is a great hack.

Yeah, we definitely all share that in common, right? There's at least one or two places where you're like, do I quit? Is this the wrong idea? For me, one of the biggest ones was about five years into building my first YouTube channel, I got completely shut down for copyright music. This was back in the day.

Yeah, we definitely all share that in common, right? There's at least one or two places where you're like, do I quit? Is this the wrong idea? For me, one of the biggest ones was about five years into building my first YouTube channel, I got completely shut down for copyright music. This was back in the day.