Matt Steffanina

Yeah, we definitely all share that in common, right? There's at least one or two places where you're like, do I quit? Is this the wrong idea? For me, one of the biggest ones was about five years into building my first YouTube channel, I got completely shut down for copyright music. This was back in the day.

Now they just, you know, restricted in some territories or they mute the video or whatever. But it used to be if they decided that they didn't want your video up and use music, they just blocked and three strikes, you're out. So one day open up my email and it's like your YouTube channel is banned. Just no appeal. No, nothing.

Now they just, you know, restricted in some territories or they mute the video or whatever. But it used to be if they decided that they didn't want your video up and use music, they just blocked and three strikes, you're out. So one day open up my email and it's like your YouTube channel is banned. Just no appeal. No, nothing.

Now they just, you know, restricted in some territories or they mute the video or whatever. But it used to be if they decided that they didn't want your video up and use music, they just blocked and three strikes, you're out. So one day open up my email and it's like your YouTube channel is banned. Just no appeal. No, nothing.

And I was thinking to myself, like, five years, I probably posted 500 videos and all of this. I'd gotten up to a couple million subscribers at that point. And I decided to start back from zero.

And I was thinking to myself, like, five years, I probably posted 500 videos and all of this. I'd gotten up to a couple million subscribers at that point. And I decided to start back from zero.

And I was thinking to myself, like, five years, I probably posted 500 videos and all of this. I'd gotten up to a couple million subscribers at that point. And I decided to start back from zero.

Oh, God. Until... Three or four years later, they changed the rules. And they're like, hey, your old channel. I was like, guys, I think the momentum has died a little bit. So now my main channel, the one with 14 million, is actually the second channel I created. And I have a second channel, which was my original one, which is like three or four million.

Oh, God. Until... Three or four years later, they changed the rules. And they're like, hey, your old channel. I was like, guys, I think the momentum has died a little bit. So now my main channel, the one with 14 million, is actually the second channel I created. And I have a second channel, which was my original one, which is like three or four million.

Oh, God. Until... Three or four years later, they changed the rules. And they're like, hey, your old channel. I was like, guys, I think the momentum has died a little bit. So now my main channel, the one with 14 million, is actually the second channel I created. And I have a second channel, which was my original one, which is like three or four million.

I post like behind the scenes and stuff there. But, you know, that was a really big gut check for do I want to start over? And, you know, I debated it for a few days and I decided, no, I'm going to I'm going to do this and I'm going to go even harder. I'm going to double down on YouTube. And, um, you know, it ended up paying off, but yeah, every, every entrepreneur faces some kind of crazy.

I post like behind the scenes and stuff there. But, you know, that was a really big gut check for do I want to start over? And, you know, I debated it for a few days and I decided, no, I'm going to I'm going to do this and I'm going to go even harder. I'm going to double down on YouTube. And, um, you know, it ended up paying off, but yeah, every, every entrepreneur faces some kind of crazy.

I post like behind the scenes and stuff there. But, you know, that was a really big gut check for do I want to start over? And, you know, I debated it for a few days and I decided, no, I'm going to I'm going to do this and I'm going to go even harder. I'm going to double down on YouTube. And, um, you know, it ended up paying off, but yeah, every, every entrepreneur faces some kind of crazy.

Business-wise, I would have thought about the business elements sooner. I'm very, very grateful for everything that I've been able to accomplish and experience. But I was talking to you earlier and said, I wish that...

Business-wise, I would have thought about the business elements sooner. I'm very, very grateful for everything that I've been able to accomplish and experience. But I was talking to you earlier and said, I wish that...

Business-wise, I would have thought about the business elements sooner. I'm very, very grateful for everything that I've been able to accomplish and experience. But I was talking to you earlier and said, I wish that...

five or six years ago, I hadn't been so hung up on the creative side and the LA industry and kind of caught up in all of that and realize how much potential there is to help people on a grand scale and create a real business around this. You know, I ended up doing it with DNCR now, but it took me a while to realize the potential that online content can really

five or six years ago, I hadn't been so hung up on the creative side and the LA industry and kind of caught up in all of that and realize how much potential there is to help people on a grand scale and create a real business around this. You know, I ended up doing it with DNCR now, but it took me a while to realize the potential that online content can really

five or six years ago, I hadn't been so hung up on the creative side and the LA industry and kind of caught up in all of that and realize how much potential there is to help people on a grand scale and create a real business around this. You know, I ended up doing it with DNCR now, but it took me a while to realize the potential that online content can really

tap into a community, like how much power that really has. I think also too, you know, for me, LA was a credible opportunity, but it was also a huge distraction. And coming out to Miami and having some downtime and some time to process things, I find that a lot of ideas have come to me just in having that space.