Matthew McGrory
speaker
331 appearances
2 recordings
1 series
first heard Mar 2025
last heard 7 Jul
Matthew McGrory’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
You're going to find that Europe were not particularly well behaved during the pandemic.
You're going to find that European governments are going to be held to account over the next...
Five to ten years as we go through our own little post-mortems of how people behaved during the pandemic.
And there are a lot of things that shouldn't have happened.
And there are a lot of views that were pushed on us.
Propaganda is what it would have been called 60, 70 years ago, in my personal opinion.
The flip side of all this is the good stuff.
The whole point of social media is so that we can all have a conversation, but it's monetized by the brands who want to have a conversation with their clients, with their customers.
What we worked out is, as well as detecting the bad stuff, we call it your sort of golden tickets in your comment mountain.
Because most brands have got a comment mountain of what people are saying to them, and most of them aren't listening to it.
They're not listening to their customers.
They're not listening to buying signals from their clients.
And that's where the commercial imperative is.
That's where I use the example, I sort of name and shame brands when I talk to them and say, here are some comments that were on your social media channels in the last two weeks and you haven't replied to.
And they will be really obvious things like, where can I buy this?
Can I get this in blue instead of red as it's shown on the Instagram channel?
Really obvious things that people aren't responding to.
We're moving into a monetization phase on social media that isn't just marketing.
as it is today, which is just billboard advertising, which is where we've been stuck in on this stuff for the last few years.
It's much more interactive.
Showing 61–80 of 331 · page 4 of 17
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