Matthew McGrory

speaker

331 appearances 2 recordings 1 series first heard Mar 2025 last heard 7 Jul

Matthew McGrory’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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Right About Now - Legendary Business Advice · The Social Media Goldmine Brands Are Ignoring with Matthew McGrory · 7 Jul 2026 podcast

If someone was to ask me, why did Elon buy Twitter?

One of the reasons is because he's got this idea in his head of turning X into this massive platform like they have in China with Weibo and the other ones where it's got a payment platform, it's got advertising in it, it's got the products in it, it's linked into Alibaba, all these different things all in one place.

That's the futuristic vision of social media, which I think is where Elon wants to take it.

I think he's being held up on the road of that journey at the minute.

Absolutely.

There's this meta-release, this metaverse world, this platform concept of everything being in the same place, making it really convenient.

I don't have to put my credit card details because they're all stored somewhere.

So the whole pain of selection and transaction and buying, all that pain is very much taken care of.

These platforms getting even stronger than they are because...

they're going to eke onto the high street.

The high street here in the UK is becoming smaller and smaller.

We've got less retail outlets and certainly more like restaurants.

We joke in the UK about the proliferation of charity shops.

All our kind of market towns are filled with seven or eight charity shops, where if we went back 10, 15 years, there might be one or two.

Yeah, it's great for the charities.

They're getting free retail store.

It's a product of the fact that

A lot of this stuff is moving online.

A lot of the experience of how do I buy things, how do I interact, how to ask questions, it's becoming a little bit more real.

And certainly the AI revolution is playing into that because I can experience things with AI that I couldn't do before.

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