Matthew Orley

speaker

499 appearances 1 recordings 1 series first heard Jul 2026 last heard 7 Jul

Matthew Orley’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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STR Global Unlocked with Simon Lehmann · 040: How to Turn STR Guests Into Loyal Customers | Matthew Orley · 7 Jul 2026 podcast

But

As we've built this

It it's

been about how you lean into that emotional connection with your customers and with your with the community and that that knows who you are and wants to buy into that.

And

membership, as we'll talk about, I i i is the the most obvious next step there because you've now engaged these guests and you've engaged all of these people and you want to take that a step further.

You want you want to figure out how to create a more tangible direct

Connection.

What then?

Well, say that when I acquired the business, what was one of the most appealing aspects of it was the brand and the quality of the brand.

Exactly.

There were a number of other elements to it that

gave me the sense that this could be a platform for continued acquisitions as it has proven to be, right?

We've acquired now uh four um management businesses.

They've all folded into the red cottage name and

When I think about the name itself and the brand.

I I loved that it was geographically uh agnostic in that it could n it could be multi market.

in a very organic way.

It was not red cottage of the Hudson Valley.

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