Matthew Orley

speaker

499 appearances 1 recordings 1 series first heard Jul 2026 last heard 7 Jul

Matthew Orley’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

Appearances

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STR Global Unlocked with Simon Lehmann · 040: How to Turn STR Guests Into Loyal Customers | Matthew Orley · 7 Jul 2026 podcast

It it was just, you know, Red Cottage in a way that we could layer that onto different markets.

without it seeming

strange or odd or or misaligned.

And it didn't feel

It didn't feel slick.

It felt really

I'll go back and say again, it felt authentic to the space and what people were looking for.

And I and I do think that in the vacation rental and short term rental space, there is a premium that customers place on authenticity and being local to a market.

And having knowledge about the market that you're serving.

That is different from maybe how people approach more traditional hotels or other segments of hospitality.

And

I always felt like the brand and the name lent itself to that, where it had this, you know, the th this feeling of being authentic and local, even in the multiple markets that we were serving out of the gate.

I think that Unicount is um

Is not purely a vanity metric in this space.

It it is necessary, especially as the

Especi especially as the industry becomes more competitive.

Um and you see real margin compression.

it becomes much harder to operate a portfolio on a smaller scale.

And you know, there's rising costs with software and all the new

technology that has flooded into the into the space.

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