Matthew Prince

And then they don't have to go listen to you, right?

Which if you're embedding ads or subscriptions, it's good.

And that's really a challenge for content creators.

And so I think the first step has got to be like, I'm going to take control of the content.

And that's why we at Cloudflare, and again, it doesn't have to be us.

We're trying to say, let's give the tools to everyone that's out there.

We need to make sure that you are controlling who has access to your content and who doesn't have access to the content.

And that doesn't have to be the final step.

Like over time, you want anyone who's compensating you in a way that seems fair to be able to have access to your content.

But if they're not compensating you, then why would you give access to them, right?

If your business model is somehow doing that.

If you're just doing it because you love to create content, great, that's great.

Do whatever you want.

We think that the key is let's make sure that content creators have the tools to either make it super hard or super easy for their content to be accessible based on what their rules and their preferences are.

And again, I think that's where I would start.

And once you've done that, then you can kind of figure out what that future is.

And again, I don't know that we're going to invent what the business model is.

It might be some content creator that's out there that says, hey, I figured out that I can put my content available and when a bot comes to see it, I'll actually serve them with kind of a prompt that helps kind of inform things and I can sell access to that prompt.

I don't know.

There's a lot of different possibilities.