Matthew Prince

We're going to have a ton of experiments that are out there.

I don't think we have all the solutions, but we're sure that there has to be some sort of control over content in order for content creators to get paid.

And then we're sure that there needs to be some really, really, really efficient way to deliver those payments at an enormous scale.

And again, I don't think there's any financial system out there that has been built to support yet.

I mean, Substack's a customer, so I don't want to speak for them.

But I do think that there's going to be a lot of opportunities for people to experiment and figure out what the business model looks like in the future.

And again, I think we're in a unique position to do that.

Someone like Substack is in a unique position to do that.

The Xs and metas of the world are in unique positions to do that.

And what I think is we've just got to all kind of recognize that

The internet over the last 30 years, for all of its amazing things and all of its challenges, is going to change.

What it changes to, I don't exactly know.

But I think that's so exciting.

And so I would hope that the folks at Substack are trying to figure out how to do that.

And again, we're happy to help in any way that we can.

But anyone who's creating content, any platform that's helping host or surface that content, has got to be thinking...

Something is going to change here because it can't be that OpenAI buys a single subscription to each of their publications, slurps all the information out, and then publishes it to everyone.

That's kind of exactly what's happening right now.

And that's not sustainable.

We need some help.