Mauro Porcini

Well, they understand that, you know, to become more and more global, you need to embrace more and more diversity.

You know, I am the first president non-Korean in the history of the company, not just in design, in the history of the company.

And so for them, it's something important that transcends the discipline of design, the function of design in the organization.

They are betting on diversity.

They are betting in bringing in people that think different.

And they really want me to be successful in that.

mixing my original point of view that is different from the one of the the company historically just because of the nature of uh of the culture of the organization with the one of the company so we need you know myself with their help we need to find the right balance between the two dimensions and this is when you know you become more and more global when you

When you are able to blend different kind of point of views, diverse point of views into one original point of view.

And this is, I think, what they're looking for in me, not just the design component, but the cultural component as well.

Is there anything you've had to unlearn?

What do you mean with unlearning?

Well, you've had to learn about new ways of thinking and doing things.

Have you had to stop doing certain things that you relied on in order to get a point across or to persuade people?

Well, there is for sure one thing.

I'm very passionate.

This passion sometimes make people eventually even uncomfortable.

I had to turn it down already.

Maybe it's hard to imagine because I'm still very passionate.

But I had to turn it down when I moved from Italy to the U.S.

because at a certain point I realized that...