Max Yoder

We're getting a bunch of portfolio companies together.

We are a part of a portfolio called High Alpha, and they're getting an annual conference together and bringing in a bunch of potential clients to kind of hear what everybody's doing.

Yeah, thanks for being gracious.

Yeah, sure.

So it's less than 12 grand.

Marketing is a big, you know, a big, big.

Paid spend.

Directories and paid ads.

Yeah, that's correct.

There's categories that they'll break down, especially with Capterra, which is the one I know best.

There's categories.

You can want to be a part of a category.

It's clear that they're paid positions.

Uh, you know, it's not like trying to dupe anybody, but you say, Hey, we want to be at the top of, uh, you know, X category and, or we want to be at six position six, because we've actually seen in certain, uh, directories that being at position six is better than being at position one.

Yeah.

Well, people, yeah, people may be a little more engaged in really doing more research than the people who just want to click on the top, uh, the top, uh, listing and go from there.

It's, you know, it's, it's a weird world.

I wouldn't have expected that.

No, I do not know offhand.

I would assume so, yeah.