Maxim Tvorun-Dunn

It's really wild because I did find actually in doing research for this story that actually there is sort of a long history to that kind of corporate, you know, bent to psychedelics, which I found really interesting because in the 1950s when America was first being introduced to psychedelics,

One of the ways they became really popularized was because a high-up executive at JP Morgan took mushrooms and then wrote this big story for Life magazine narrating his mushroom journey. And so many people read it and started getting interested in doing psychedelics. And there were actually psychedelic evangelists who were trying to fly around the U.S.,

One of the ways they became really popularized was because a high-up executive at JP Morgan took mushrooms and then wrote this big story for Life magazine narrating his mushroom journey. And so many people read it and started getting interested in doing psychedelics. And there were actually psychedelic evangelists who were trying to fly around the U.S.,

One of the ways they became really popularized was because a high-up executive at JP Morgan took mushrooms and then wrote this big story for Life magazine narrating his mushroom journey. And so many people read it and started getting interested in doing psychedelics. And there were actually psychedelic evangelists who were trying to fly around the U.S.,

with the purpose of introducing high-powered people, including Hollywood stars, including politicians, but also including Fortune 500 CEOs to psychedelics. And all of that, that push kind of stalled once psychedelics became much more associated with the hippies and with 60s counterculture.

with the purpose of introducing high-powered people, including Hollywood stars, including politicians, but also including Fortune 500 CEOs to psychedelics. And all of that, that push kind of stalled once psychedelics became much more associated with the hippies and with 60s counterculture.

with the purpose of introducing high-powered people, including Hollywood stars, including politicians, but also including Fortune 500 CEOs to psychedelics. And all of that, that push kind of stalled once psychedelics became much more associated with the hippies and with 60s counterculture.

Yeah, I think to the corporate CEO who's all ears to this idea of like, I want to be my best self or I want to self-optimize, some people almost start thinking of it as just one more tool in the self-optimization sort of toolbox.

Yeah, I think to the corporate CEO who's all ears to this idea of like, I want to be my best self or I want to self-optimize, some people almost start thinking of it as just one more tool in the self-optimization sort of toolbox.

Yeah, I think to the corporate CEO who's all ears to this idea of like, I want to be my best self or I want to self-optimize, some people almost start thinking of it as just one more tool in the self-optimization sort of toolbox.

And we saw this even like in the early 1960s, there were actually experiments going on right in Menlo Park. All of these executives were coming in and they were bringing with them like a work problem that they'd been grappling with.

And we saw this even like in the early 1960s, there were actually experiments going on right in Menlo Park. All of these executives were coming in and they were bringing with them like a work problem that they'd been grappling with.

And we saw this even like in the early 1960s, there were actually experiments going on right in Menlo Park. All of these executives were coming in and they were bringing with them like a work problem that they'd been grappling with.

And then they would do psychedelics and then sit there and see if it made them better able to like tackle some of the technological or the engineering or the creative challenges that they were wrestling with at work.

And then they would do psychedelics and then sit there and see if it made them better able to like tackle some of the technological or the engineering or the creative challenges that they were wrestling with at work.

And then they would do psychedelics and then sit there and see if it made them better able to like tackle some of the technological or the engineering or the creative challenges that they were wrestling with at work.

So I think a lot of the tech executives and the researchers who I talked to also pointed out that I think it's geographically this one area, as you're pointing out, it's San Francisco. It's somewhere people have always been really curious about experimenting with sort of new ways of living and being.

So I think a lot of the tech executives and the researchers who I talked to also pointed out that I think it's geographically this one area, as you're pointing out, it's San Francisco. It's somewhere people have always been really curious about experimenting with sort of new ways of living and being.

So I think a lot of the tech executives and the researchers who I talked to also pointed out that I think it's geographically this one area, as you're pointing out, it's San Francisco. It's somewhere people have always been really curious about experimenting with sort of new ways of living and being.

But it's also a place where people are wrestling with big existential questions and creative challenges. And so they're looking for things that kind of get their minds into a new state.