McCall Jones

Yes? Yes, I'm seeing some head nods. It's not, because if they don't see the pitch, then it doesn't matter. Yeah, the first 10 minutes have to be the most important. So you want to spend your most time focused here first. Yeah, once you can get them to stay, then we adjust all the other things that they're actually going to see.

But this is the most important thing, is the first, I'm going to use this board, is the first 10 minutes, and really the first couple minutes. Now, we have one goal with the first 10 minutes of our webinar. Yeah, the one goal...

But this is the most important thing, is the first, I'm going to use this board, is the first 10 minutes, and really the first couple minutes. Now, we have one goal with the first 10 minutes of our webinar. Yeah, the one goal...

But this is the most important thing, is the first, I'm going to use this board, is the first 10 minutes, and really the first couple minutes. Now, we have one goal with the first 10 minutes of our webinar. Yeah, the one goal...

is that we want people to think to themselves this could be my missing piece that's it that's our one goal yeah does this make sense now let me show you the wrong way to do this and the wrong way to do the first 10 minutes of your webinar yeah now i don't want you to say it out loud because some of the webinars that you may have watched that have been making these mistakes could be close to you.

is that we want people to think to themselves this could be my missing piece that's it that's our one goal yeah does this make sense now let me show you the wrong way to do this and the wrong way to do the first 10 minutes of your webinar yeah now i don't want you to say it out loud because some of the webinars that you may have watched that have been making these mistakes could be close to you.

is that we want people to think to themselves this could be my missing piece that's it that's our one goal yeah does this make sense now let me show you the wrong way to do this and the wrong way to do the first 10 minutes of your webinar yeah now i don't want you to say it out loud because some of the webinars that you may have watched that have been making these mistakes could be close to you.

They could be online. I'm looking at you online people, right? Don't address it. You also could be making these mistakes, but these are the two wrong ways to do it. Yeah. And we're going to keep coming back to this piece of paper, but these are the two wrong ways to establish authority and open your webinar. The first one is what we call a sob story.

They could be online. I'm looking at you online people, right? Don't address it. You also could be making these mistakes, but these are the two wrong ways to do it. Yeah. And we're going to keep coming back to this piece of paper, but these are the two wrong ways to establish authority and open your webinar. The first one is what we call a sob story.

They could be online. I'm looking at you online people, right? Don't address it. You also could be making these mistakes, but these are the two wrong ways to do it. Yeah. And we're going to keep coming back to this piece of paper, but these are the two wrong ways to establish authority and open your webinar. The first one is what we call a sob story.

What a sob story is, is sometimes people will hear the word origin story and they start to dive into their background, right? They start to dive into all of the things that have made them the person who they are today. They dive into all of the mistakes that they made when creating their business, right? Have you guys heard of this before? You can just nod your head. Don't say yes out loud.

What a sob story is, is sometimes people will hear the word origin story and they start to dive into their background, right? They start to dive into all of the things that have made them the person who they are today. They dive into all of the mistakes that they made when creating their business, right? Have you guys heard of this before? You can just nod your head. Don't say yes out loud.

What a sob story is, is sometimes people will hear the word origin story and they start to dive into their background, right? They start to dive into all of the things that have made them the person who they are today. They dive into all of the mistakes that they made when creating their business, right? Have you guys heard of this before? You can just nod your head. Don't say yes out loud.

Yeah, a lot of times we'll go to conferences or we'll hear speakers start to speak and they'll start to tell this sob story, right? And they open up the speech with this sob story. Now, this actually does have a place in your webinar. Your origin story is important. Yeah, I do want you to use it elsewhere, but it can't be in the first 10 minutes.

Yeah, a lot of times we'll go to conferences or we'll hear speakers start to speak and they'll start to tell this sob story, right? And they open up the speech with this sob story. Now, this actually does have a place in your webinar. Your origin story is important. Yeah, I do want you to use it elsewhere, but it can't be in the first 10 minutes.

Yeah, a lot of times we'll go to conferences or we'll hear speakers start to speak and they'll start to tell this sob story, right? And they open up the speech with this sob story. Now, this actually does have a place in your webinar. Your origin story is important. Yeah, I do want you to use it elsewhere, but it can't be in the first 10 minutes.

Yeah, it can't be in the first 10 minutes because worst case scenario, the thing that people think, is who cares? That's worst case scenario. But that's not the reason why we can't start with a sob story. The reason we can't start with a sob story is best case scenario. When you tell a sob story, they think good for them.

Yeah, it can't be in the first 10 minutes because worst case scenario, the thing that people think, is who cares? That's worst case scenario. But that's not the reason why we can't start with a sob story. The reason we can't start with a sob story is best case scenario. When you tell a sob story, they think good for them.

Yeah, it can't be in the first 10 minutes because worst case scenario, the thing that people think, is who cares? That's worst case scenario. But that's not the reason why we can't start with a sob story. The reason we can't start with a sob story is best case scenario. When you tell a sob story, they think good for them.

Now, if best case scenario, we're getting good for them, the problem with this is... It doesn't achieve our goal, right? Neither one of those things brings people back to this could be my missing piece. Yeah. We understand. Say yes. Yeah. Amazing. So we will tell our origin story elsewhere and there's right and wrong ways to do that too, but we're not going to tell it in the first 10 minutes. Yes.