Melanie Borden

speaker

315 appearances 1 recordings 1 series first heard Mar 2026 last heard 10 Mar

Melanie Borden’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Mar 2026 with 1.

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Creating Confidence with Heather Monahan · Why Your Personal Brand is a Non-Negotiable in the AI Era with Melanie Borden · 10 Mar 2026 podcast

So what's interesting about it is, you know, there is this big shift.

I mean, it's been happening and it's happening so fast that I feel like every single week there's something advancing, there's something changing, there's something news related with regards to search.

And so you have Google who's populating answers through their AI platform.

And then you also have all these other AIs like Claude and Perplexity that are out there

pulling that information and also giving people answers.

So one of the things that is important, and by the way, as of, I believe it was of January, it might've changed, but as of January, Reddit was number one in searches that would come up for anything, any searches in Google.

And then number two is LinkedIn, right?

So that's massive for someone, especially for someone who has a company initiative, but just having very clear positioning and then having those repeated themes.

You have to have more than just a LinkedIn.

You also have to have your website, right?

So how many company websites do we look at?

where it has about us and it has just generic information.

It doesn't have all the leaders in the company with all of their information broken out.

It's not linking to their LinkedIn profiles.

It's not showing any press that they've been in or any media that they've done.

None of that is there.

And all of that is really important.

All those documented insights have to be there now.

And people that are scratching their heads and saying, well, I thought we were doing everything for SEO.

Well, it's so much more than that now because of this added layer of the machines and also personal brand, but it's all connected together.

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