Why Your Personal Brand is a Non-Negotiable in the AI Era with Melanie Borden
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Why is a personal brand essential in the AI era?
You've seen the buzz, but let me give you the inside scoop. Live shopping on Whatnot is exploding right now. I've watched the shows firsthand. I've seen Whatnot climb to the top of the app store, and I've looked at the seller earnings. Small, medium, and multi-million dollar businesses are seeing real growth. If you're selling online or out of a storefront full-time or as a side hustle, you already know the challenge. You're hoping for people to find your listing or waiting for them to walk in. Whatnot flips that. On Whatnot, you go live and sell directly to people in real time. They see what you've got, ask questions, and buy.
How are AI tools changing the way people evaluate leaders?
And they keep coming back. Whatnot is the largest dedicated live shopping platform, whether it's beauty, collectibles, electronics, luxury fashion, even cookies. Sellers are building real thriving businesses. Whatnot buyers spend more than an hour a day in the app. They're not just browsing. They're bidding, buying, and coming back. You go live, show off products in real time, and turn what you love into real income. People selling on Whatnot sell 10 times more than on other major marketplaces. That's because you're not just listing products. You're building real connections with your buyers.
What common mistakes keep professionals invisible online?
Across Whatnot, the number of sellers making over $1 million a year has doubled. Some make more, some less, but consistency pays off. This isn't a side hustle. It's a real path to building something that lasts. And for a limited time, Whatnot will match your first $150 sold in the first month. Visit whatnot.com slash sell to start selling. That's W-H-A-T-N-O-T dot com slash sell. Whatnot.com slash sell. One marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Just head to www.brevo.com slash confidence and take your marketing further with Brevo and Aura.
Do you need a large following to create opportunities?
Join the millions who are already banking. Be free today. It just takes a few minutes to sign up. Head to chime.com slash confidence. That is chime.com slash confidence. Don't risk your business on unreliable lenders. Go to nerdwallet.com slash confidence to find the funding you deserve. Fundera Inc. NMLS. ID number 1240038.
What steps can you take to future-proof your career?
Don't keep settling for clothes that don't last. Go to Q-U-I-N-C-E dot com slash confidence for free shipping and 365 day returns. Quince dot com slash confidence. You've seen the buzz, but let me give you the inside scoop. Live shopping on Whatnot is exploding right now. Visit whatnot.com slash sell to start selling. That's W-H-A-T-N-O-T dot com slash sell.
People are always saying to me, well, I don't want to be an influencer and I don't need to have 100,000 followers. And I was like, well, guess what? I don't really think of myself as an influencer and I don't need to have 100,000 followers.
How can LinkedIn be used to build credibility?
But it just happened because people were interested in the things that I was talking about. And this is how you grow trust. It's a non-negotiable in 2026 that you have a personal brand or digital footprint online. You need to have it because people are using technology differently than they ever have. It's not just I'm going to go on to LinkedIn and look this person up or I'm going to go do a Google search on this person. Now people are going into ChatGPT and Perplexity and Claude and they're saying, what can you tell me about this person? And if you don't have what you believe out there, what you've built out there, what outcomes you've driven and who you serve, you're going to get skipped over.
Someone is going to pass you over.
Come on this journey with me. Each week when you join me, we are going to chase down our goals, overcome adversity and
What is the difference between personal and private content?
Hi, and welcome back.
I'm so glad you're back here with me this week. Okay, this week, we've got Melanie Borden. She's the founder of The Borden Group, an exclusive visibility advisory firm helping leaders translate expertise into measurable growth across modern search. She's a trusted personal brand strategist and GTM advisor, helping leaders align their expertise with their digital presence and future-proof their careers.
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Chapters
8 chapters
1
Why is a personal brand essential in the AI era?
0:00–0:37
2
How are AI tools changing the way people evaluate leaders?
0:37–1:11
3
What common mistakes keep professionals invisible online?
1:11–1:57
4
Do you need a large following to create opportunities?
1:57–2:25
5
What steps can you take to future-proof your career?
2:25–3:08
6
How can LinkedIn be used to build credibility?
3:08–3:59
7
What is the difference between personal and private content?
3:59–4:45
8
How can you overcome imposter syndrome and share your expertise?
4:45–57:04
Speakers
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