Melanie Borden

speaker
315 appearances 1 recordings 1 series first heard Mar 2026 last heard 10 Mar

Melanie Borden’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
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Recordings per month over the last 12 months — 1 in all, peaking in Mar 2026 with 1.

Appearances

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People are always saying to me, well, I don't want to be an influencer and I don't need to have 100,000 followers.
And I was like, well, guess what?
I don't really think of myself as an influencer and I don't need to have 100,000 followers.
But it just happened because people were interested in the things that I was talking about.
And this is how you grow trust.
It's a non-negotiable in 2026 that you have a personal brand or digital footprint online.
You need to have it because people are using technology differently than they ever have.
It's not just I'm going to go on to LinkedIn and look this person up or I'm going to go do a Google search on this person.
Now people are going into ChatGPT and Perplexity and Claude and they're saying, what can you tell me about this person?
And if you don't have what you believe out there, what you've built out there, what outcomes you've driven and who you serve, you're going to get skipped over.
Someone is going to pass you over.
Yeah, absolutely.
That's such a great question.
I love that one.
So I started in marketing and my career in sales and marketing.
And back in 2020, I was examining what my the company I was working for at the time, which spanned across automotive and real estate and.
And I was looking at different ways that we would be able to leverage the marketing dollars that we were spending.
And so I had come up with this training for all of the forward-facing sales team for doing a training on marketing.
how to go to market and how to leverage their personal brands.
This was very early 2020.
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