Melissa Korn
speaker
822 appearances
14 recordings
1 series
first heard Sep 2017
last heard Sep 2024
Melissa Korn’s voice in public audio — every appearance, attributed to the second.
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WSJ Your Money Briefing · Your Last Name Could Mean Thousands in Scholarship Money · 12 Jun 2024
podcast
There are schools that do that sort of outreach.
They buy names from the testing companies.
We had one school that years ago sent a pitch to a family reunion just to kind of make sure that they knew that this opportunity was out there for them.
Definitely don't guarantee admission.
It is, if you can get in and you have this last name, then you're likely eligible for the scholarship.
In some cases, the schools have gotten a lot harder to get into, so they're seeing fewer people with that name be eligible.
They're giving away more often to people without the name than with the name.
That's one of the great things is a number of these, when I was doing my reporting, you don't necessarily have to be a direct descendant of somebody.
So you have people of different races and different backgrounds coming to these schools with that name.
And maybe generations ago, there was some connection, but they're not very obviously related and you still get a diverse pool of students coming.
getting these scholarships either because of the last name connection or because it's somebody who has financial need and they're just giving the scholarships to people with need.
So any scholarship money is considered a good thing toward diversifying the student population, being more accessible for low-income students.
And this falls in that category.
We see this shift in power and leverage that students and families have versus the schools being in charge of the whole process.
It becomes a little bit less intimidating, right?
All of a sudden you've got these students that are sitting back and getting these offers in, and it's the job of the school to really woo them and court them and make it clear why they're the place the students should be going.
Yeah, so this is really quite new, right?
A few programs have done pilots in the past couple of years.
This fall is the biggest experiment yet.
We've got tens of thousands of students who may be getting notifications from scores of schools.
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