Mercedes Bent
speaker
417 appearances
1 recordings
1 series
first heard Sep 2025
last heard Sep 2025
Mercedes Bent’s voice in public audio — every appearance, attributed to the second.
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Appearances
So that's been a large part of the kind of partnership.
I think another thing is we both have, as former operators, think about that value I said, everything must compound.
We both want to run it like a startup.
We measure our KPIs.
We measure cost of acquisition of our founders.
We measure the LTV.
For example, when we are our sourcing funnel and how we think about building out our go-to-market on our founder side of the business.
There, we really productize things because a lot of VCs throw events.
It's a one-off, but that doesn't compound.
And we're a small team.
We need it to be bigger than just an individual event.
And so what we did there...
was we actually created sub-brands of different things that have nothing to do with the name of our firm.
They were runner-up names, actually, to our firm.
And we created sub-brands so that it was an entity unto itself.
One of the problems we've seen when firms scale is that their brand dilutes and they get bigger and bigger
And suddenly, I won't say the name of a firm, but, you know, they have these sub programs and everyone's like, oh, it's so easy to get into, you know, there to be a founder in their firm.
And everyone says they're a scout and everyone says they're a venture partner.
It starts to mean less.
We wanted to really protect that ahead of time.
Showing 101–120 of 417 · page 6 of 21
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