Mercedes Bent

speaker
417 appearances 1 recordings 1 series first heard Sep 2025 last heard Sep 2025

Mercedes Bent’s voice in public audio — every appearance, attributed to the second.

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And we take a lot of our inspiration from enduring large brands.
If you think about Tiffany's, for example, their silver bracelet is the entry brand to their larger catalog of products.
If you think about Mercedes Benz, similar to my name, but if you think about Mercedes Benz,
They start with the C class or the E class before you build up to the G wagon or the Maybach.
And so we think it's important to have that.
So our access brands are our event series where we source.
And those are destinations in and of themselves.
They have WhatsApp groups.
They have websites.
And people are going to come to them because they've been referred and recommended by future founders who are really high quality.
And so we set that up intentionally from day one.
That was not an idea I exactly came up with myself.
And it's not an idea she exactly came up with herself.
It was through the co-creation of talking about the type of things we've seen that are important to us that enabled us to get here.
We also said, okay, we don't like to just do a one-off event.
It has to compound.
And so it's an event series that meets every month where, under its own brand, where you, over time, people who come to future events get priority if they've come to a past one.
And we get hundreds of applications every month.
And so that's a part of the compounding nature.
Also, you refer people.
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