Michael Bungay Stanier
speaker
505 appearances
1 recordings
1 series
first heard Jun 2026
last heard 5 Jun
Michael Bungay Stanier’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.
Appearances
The second is all the four or five books that I've written since then I am proud of as part of my body of work.
So I'm like, look, I've created things that I think are great and helpful and useful.
And, you know, partly my job is not to try and replicate things
selling a million and a half my job is to use the best stuff i can to market it for a while as best i can and then to let it go and then part of it is just processing a bit as like sadness and frustration but i can't figure out what the hell how the hell you sell books even though i accidentally did it once
You know, we're doing this for the Coaching Habit launch.
We've got this campaign.
It's inspired by a guy called Brandon Sanderson who did this thing called The Year of Sanderson in COVID.
Not only did he write the four books that he was obliged contractually to write, but he wrote another four books and then he launched it and did a Kickstarter.
His Kickstarter raised $45 million, which is like...
It's the most successful Kickstarter of all time.
But he kind of did this Kickstarter campaign.
So we're doing a Kickstarter campaign around it.
And I'm quietly confident that I won't be raising $45 million as part of this.
But I am so delighted by the experience I have in creating these different levels.
one of the levels we get to send people a box every quarter with a new little booklet i'm writing and some treats in it and uh it's trying to be present to the the joy and the fun of it and i was talking to jill who is the person on my team leading this and i was like maybe i should be reaching out to this type of person and trying to get them interested in in the book
And she's like, you know, this whole campaign is for people who are already fans of the book to help them go deeper and make new kind of connections around this.
Our job is to be useful and have fun.
That's our job for this year.
And so it's really helpful for her to pull me back to remembering actually what this is about, which is to have fun and be useful.
And that allows me to care deeply and care less about the fact that, you know, I got my book royalties back.
Showing 441–460 of 505 · page 23 of 26
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