Michael E. Gerber

speaker

472 appearances 2 recordings 1 series first heard Dec 2021 last heard Dec 2021

Michael E. Gerber’s voice in public audio — every appearance, attributed to the second.

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Franchise Today · Michael E. Gerber: The Iconic Author of the Legendary E-Myth. · 8 Dec 2021 podcast

And he owned a small advertising agency there.

And he asked me if I would come visit with one of his clients.

One of his clients was having an absolutely difficult time of converting the leads my brother-in-law's ad agency was creating for his new high-tech startup.

And I said to my brother-in-law, I don't know what I can do about that.

I don't know anything about business.

And I certainly don't know anything about, in quotes, high tech.

So how can I help Bob, your client?

And my brother-in-law said, don't worry about it, Michael.

Let's spend an hour with him and let's find out.

I said, sure.

So Ace takes me to meet Bob.

Bob says, hello.

Ace says, goodbye.

Ace, my brother-in-law.

So he was going to take off for an hour.

And Bob and I sit down, look at each other warily.

And Bob asked me the natural first question anybody would ask.

What do you know about my business, Michael?

said, nothing, Bob.

And so Bob said, well, what do you know about my product, Michael?

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