Michael E. Gerber

speaker

472 appearances 2 recordings 1 series first heard Dec 2021 last heard Dec 2021

Michael E. Gerber’s voice in public audio — every appearance, attributed to the second.

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It's practicing special knowledge.

Special knowledge is how we do it here, not how it's done generally anywhere else, but how we do it here.

And how we do it here specifically is the earmark, you might say, of our brand.

How we do it here is what differentiates us from the rest of the world.

That's the only proof of concept that is worth pursuing.

That is, the fact of how we do it here differentiates us successfully from everybody else on the planet.

Ergo, a brand.

The brand comes alive through practice.

Practicing what?

Practicing special knowledge applied in a special, very, very disciplined...

That

It is the brand promise.

This is who we are.

This is what we do.

This is how we do it.

This is what happens to you.

So essentially, the consumer is guaranteeing themselves a specific result by choosing to buy from you.

Because every single time they show up, exactly what they came for happens in exactly the reason they came for.

Isn't that extraordinary?

four steps is when you get busy working on your enterprise.

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