Michael E. Gerber

speaker
472 appearances 2 recordings 1 series first heard Dec 2021 last heard Dec 2021

Michael E. Gerber’s voice in public audio — every appearance, attributed to the second.

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Franchise Today · Michael E. Gerber: The Iconic Author of the Legendary E-Myth. · 8 Dec 2021 podcast
First of those four steps is what we call the job.
In short, the very first moment now we're going to go and apply our dream, our vision, our purpose and our mission to the actual operating system is to approach our client fulfillment system.
That is what we sell, what we deliver, how we do it.
And so we're going to go to work on the job.
in order to design build launch and grow our client fulfillment system and that client fulfillment system is a series of steps step one step two step three step four et cetera et cetera et cetera et cetera depending upon the result you're intending to produce those steps are easily definable first i gotta do this then i gotta do this then i gotta do this then i gotta do that
Anybody can think through that process.
As one begins to think through that process, I got to do this, I got to do this, I got to do this, I got to do that.
One begins to say, then how do I do this?
How do I do this?
How do I do this?
How do I do that?
And once one begins to look at how I do this, how I do this, how I do this, how I do that, we then go out and look at everybody else in your industry who is providing an alternative option
to your central demographic model consumer in order to deliver the product that essentially you're saying you're going to now create in your own light, in your own way, to deliver it in your own manner in order to differentiate you from everybody on the planet.
So we have to get general knowledge, the general knowledge about the industry,
We have to get special knowledge, the special knowledge in accordance with everybody within the industry doing what they do in their own special way in order to then go and design our alternative to all that to create a significantly greater result in a greater, predictably more potent fashion than anybody else on the planet.
Because as always, what we're essentially learning in this job of awakening the new entrepreneur within is that anything we create is in competition with everything that's been created and will be created on the planet.
We're creating a worldwide solution to a worldwide problem, a worldwide frustration that has to be ameliorated if we're ever going to be able to mark our space on that planet.
People are going to come to us because they want our solution to that frustration, to that problem, to that condition, to what it is they suffer from.
whether it's thought to be suffering or simply frustration or whatever we can call it our job is to define a conclusion for that circumstance that condition that's the first step in the process of creating our franchise prototype i call it the job it's the client fulfillment system we create the client fulfillment system before we ever become immersed in the client acquisition system we're not interested in going out and making a promise until we know that we can fulfill
the promise that we're about to make.
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