Michael E. Gerber
speaker
472 appearances
2 recordings
1 series
first heard Dec 2021
last heard Dec 2021
Michael E. Gerber’s voice in public audio — every appearance, attributed to the second.
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Appearances
Franchise Today · Michael E. Gerber: The Iconic Author of the Legendary E-Myth. · 8 Dec 2021
podcast
Until we can fulfill the promise that we're about to make, any promise we end up making is an empty promise.
i've
Every single part and parcel of your company must be addressed in this manner.
Because the outcome of all this, when I say it's your religion, you understand when Merle Johnston taught me saxophone, that was Merle Johnston's religion.
When my framing teacher taught me how to frame a house, that was my framing teacher's religion.
He taught it, he lived it, he breathed it, he sucked it in every day, every moment of every day.
It was who he was.
It was who he became.
It was the role he played in the world.
Understand to the degree your company doesn't reflect that immense passion and commitment, that zealous servitude to this idea that you have formulated into a religion, into a practice of
parts and principles.
Until that comes alive, believe me, you're never going to be able to awaken that spirit in a franchisee, in a second person, in a kid who's coming to work in your store like Ray Kroc did in those kids who came to work at McDonald's in those early years.
Showing 461–472 of 472 · page 24 of 24
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