Michael Johnson
speaker
987 appearances
11 recordings
11 series
first heard Dec 2024
last heard 7 Sep
Michael Johnson’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Mar 2026 with 2.
Appearances
For streaming services, sports do drive an uptick in subscribers, says Brendan Brady at the analytics company Antenna.
The challenge is keeping them in the offseason.
He gives Paramount Plus as an example.
After football was over, the service offered UFC and the drama Landman to keep viewers subscribing.
Broadcast rights don't come cheap, but Brady says sports are kind of the closest thing streamers have to a home run.
Something like live sports, Brady says, requires an investment but already has a built-in audience.
For the game and for advertisers.
I'm Carla Javier for Marketplace.
Michael Johnson grew up watching New York's second-best baseball team, the Mets, on ESPN with his dad.
But now keeping up is a bit more complicated.
There's still your traditional TV stations, of course.
Johnson, who covers sports at S&P Global Market Intelligence, says viewership across the major sports leagues has never been higher.
That's good news for sports leagues, which want to reach as many fans or potential fans as possible, says Bill Squadron at Elon University.
For streaming services, sports do drive an uptick in subscribers, says Brendan Brady at the analytics company Antenna.
The challenge is keeping them in the offseason.
He gives Paramount Plus as an example.
After football was over, the service offered UFC and the drama Landman to keep viewers subscribing.
Broadcast rights don't come cheap, but Brady says sports are kind of the closest thing streamers have to a home run.
Something like live sports, Brady says, requires an investment but already has a built-in audience.
For the game and for advertisers.
Showing 941–960 of 987 · page 48 of 50
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