Michael Ovitz

I'm looking for...

Pictures, because they often wouldn't appear if the editor didn't.

I like to look through the lens that the editor does.

Editors of newspapers and magazines are really much smarter and wiser than they're given credit for because they kind of tell you what's important.

They tell you by the placement in the publication.

They tell you if there's a bigger headline, a sub-headline, and a picture.

You can program yourself for that.

So those are things I tend to notice first.

And it's like, you know, they're tells.

That's all they are.

And they educate me.

You know, someone asked me if I thought that –

You know, journalism would be dead.

I said, no, just the opposite.

I think branded journalism is more important than ever.

The most important people on the planet are journalists and editors.

They kind of feed us our menu in a strange way.

I don't agree with people that sit and read things cover to cover because you can't equally weight everything between the covers.

It's not possible.

It's stupid, frankly.