Michael Porter
👤 PersonAppearances Over Time
Podcast Appearances
Yeah, we're on a stair step from kind of a building blocks, if you will, over the last couple of years. I mean, TruSet's a great example. Things like AutoTrac turn automation and AutoPath are great technologies that our customers are embracing. And this tool's kind of taken the next step. So it's autonomy ready.
So what that means is it has all the harnesses and lighting packages and an implement mask for Starfire to enable autonomy when paired with autonomous tractor. And so We're just kind of taking that next step and making it even easier for our customers to adopt it when they're ready. If they're not ready, these are still things that provide a ton of value for those customers.
So what that means is it has all the harnesses and lighting packages and an implement mask for Starfire to enable autonomy when paired with autonomous tractor. And so We're just kind of taking that next step and making it even easier for our customers to adopt it when they're ready. If they're not ready, these are still things that provide a ton of value for those customers.
So what that means is it has all the harnesses and lighting packages and an implement mask for Starfire to enable autonomy when paired with autonomous tractor. And so We're just kind of taking that next step and making it even easier for our customers to adopt it when they're ready. If they're not ready, these are still things that provide a ton of value for those customers.
But then if they decide that I really need an autonomous tractor to help me get through my fall tillage or whatever it may be, it's as simple as hooking it up to their autonomous tractor and away they go.
But then if they decide that I really need an autonomous tractor to help me get through my fall tillage or whatever it may be, it's as simple as hooking it up to their autonomous tractor and away they go.
But then if they decide that I really need an autonomous tractor to help me get through my fall tillage or whatever it may be, it's as simple as hooking it up to their autonomous tractor and away they go.
Yep. Tractors don't go tractoring. That's the same thing we always say there. We call it our tech stack, and we're – We're slowly, you know, customers are adopting this technology because they realize it makes a huge impact to their business, makes it easier, makes them more efficient, especially with all the things with labor shortages and teaching, getting everyone up to speed on this tech.
Yep. Tractors don't go tractoring. That's the same thing we always say there. We call it our tech stack, and we're – We're slowly, you know, customers are adopting this technology because they realize it makes a huge impact to their business, makes it easier, makes them more efficient, especially with all the things with labor shortages and teaching, getting everyone up to speed on this tech.
Yep. Tractors don't go tractoring. That's the same thing we always say there. We call it our tech stack, and we're – We're slowly, you know, customers are adopting this technology because they realize it makes a huge impact to their business, makes it easier, makes them more efficient, especially with all the things with labor shortages and teaching, getting everyone up to speed on this tech.
Yeah, absolutely. Like you said, starting with guidance. And now we don't really want or need the tractor to be on that guidance line. We care about where that implement is, right? Planter, tillage. And so we're taking it to the next step is how can we, you know, some of that low-hanging fruit, to your point, maybe we've addressed those, right, with auto track and all that.
Yeah, absolutely. Like you said, starting with guidance. And now we don't really want or need the tractor to be on that guidance line. We care about where that implement is, right? Planter, tillage. And so we're taking it to the next step is how can we, you know, some of that low-hanging fruit, to your point, maybe we've addressed those, right, with auto track and all that.
Yeah, absolutely. Like you said, starting with guidance. And now we don't really want or need the tractor to be on that guidance line. We care about where that implement is, right? Planter, tillage. And so we're taking it to the next step is how can we, you know, some of that low-hanging fruit, to your point, maybe we've addressed those, right, with auto track and all that.
Now it's how exact can we get some of these things. Yeah.
Now it's how exact can we get some of these things. Yeah.
Now it's how exact can we get some of these things. Yeah.
Yeah, yeah. Check one. Check one.
Yeah, yeah. Check one. Check one.
Yeah, yeah. Check one. Check one.
That's exciting.