Michael Porter

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397 appearances 2 recordings 1 series first heard Oct 2024 last heard 30 Mar

Michael Porter’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Mar 2026 with 1.

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Farm4Profit Podcast · Innovative Grain Drying Solutions and Big Equipment Advancements · 14 Oct 2024 podcast

So they're really working hand in hand to get more done and being as efficient as possible.

Yeah, so I got two different points we'll start with. If we talk about the tractor and what this new tractor can do, 100 more acres per day. I don't think there's any customer out there who's going to say, I wouldn't want to get 100 more acres of tillage done in a day. And that's what that enabled with the same tillage tools compared to our 640, but allowed them to go wider and faster.

If we start talking about our new CC series, we're saying, what about 50 more acres per day? And that's what that's going to bring over our traditional 2730, getting primary tillage done. We're able to go 7 inches at 7 miles an hour, up to 33 feet wide.

That's a lot of tillage done in one day.

And so for those customers who are racing against Mother Nature, right, freezing in the fall or maybe the planter in the spring, getting 50 to 100 more acres a day done, that's a big deal. That's making sure that that planter is not stopped and that they're getting it all in before Mother Nature says they can't. Got it.

You want to start or you want me to? You go first. Yeah, so I think some of the stuff we're showing at Farm Progress, we've talked a lot about autonomy, right? So our customers have gotten to see now our autonomous tillage solution, but we've been pretty vocal on the fact that we're going to have an entirely autonomous corn and soy production system by 2030. 2030, yeah.

So when you look at your watch right now and you say that's not that far away, we have a lot of really cool things in the pipeline around autonomy and making things easier and adding efficiency to the farms over the next five to six years. That's going to happen fast.

I'd say it's both. I mean, it's what does customer have instead of having to go buy all this new equipment, we're really working on making autonomy work on the equipment they already have today. So we're adding things with our performance or our precision upgrades group to add this to older technology. So instead of them having to go buy a lot of new equipment or different equipment,

we're going to make it work on the things they already have on their farm. And so for some customers, maybe that is bigger for other customers. Maybe it fits for them where they have a lot of smaller fields and they go smaller and more of them, whatever, whatever works for those customers. We're not picky. We just want to make sure that they have the right product for them.

I think on my side, very similar. We listen to customers. Customer focus groups are a huge part of our development in all of these. And we also do things like how can we reduce the amount of time, you know, kind of a test or a trial. How do we reduce the amount of time it takes from a customer when they pull into the field to get that tillage tool operating and running?

And so a lot of that is pre-planning some of this work. You know, operations center, you talked about it, sending that stuff wirelessly, having things where we, you know, auto field detection. They pull in the field. imports all those guidance lines and boundaries. And with something like prescription tiller, it's going to import exactly what depth we want.

All that customer really has to do is hit the auto track resume button and they're going to get in that field.

And I think, you know, things like AutoPath, if you've heard that, you were guidance path planning. It makes a lot of this a lot easier for our customers. But at the end of the day, it's the customers telling us, when they get to the field, get me working as fast as possible. And so every day we have engineers and people that are working on how do we make that happen.

Yeah. Right. Yeah. No, that's a good question. I think for me, I think the first part of it goes into you got to love what you do. So there's a lot of days where, you know, I enjoy what I do, which makes it a lot easier. So that's the first part. But then I think he's right. Spending time with family is probably the biggest one.

I'm lucky to have a wife who deals with me and all my Travel and woes and a dog and but more importantly a kid on the way So it's definitely changed.

Yeah changed my opinions on some of that But I work on spending time as much as we can and then when we are not working is Shut the phone off on the weekends and enjoy the time you have and not worrying about what the next week's gonna bring Yeah, we've intentionally not used the word balance. Yeah Balance is it's skewed maybe sometimes but I'd say the good news too is a

I bleed green, so for me, I love getting up and getting to talk to customers and dealers and all that. So it makes it a lot easier than what probably a lot of people have to deal with in their work. So that makes it a lot easier too. Very good.

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