Michael Regilio
speaker
2,071 appearances
9 recordings
1 series
first heard Nov 2024
last heard 12 Jul
Michael Regilio’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 3 in all, peaking in Jul 2026 with 1.
Appearances
Like, tell us more.
Yes.
Yeah.
So that's such a good point.
But yeah, big tech companies all have neuromarketing and behavioral science teams.
These are scientists whose job is to figure out how to influence behavior and keep people consuming more and more of their products.
In fact, there were just two huge landmark cases against Meta and Google that exposed a ton of information there.
They are literally trying to drive behavioral change.
One of the most widely used frameworks for this is called the Fogg Behavioral Model, developed by BJ Fogg.
He's at Stanford.
His research sits underneath almost all social media design.
Yeah, exactly.
And the way the tech companies have worked it is teenagers are not staying on these apps because they are choosing to.
They're staying on the apps because the app manufacturers have made it frictionless.
Yes.
App designers make it harder to stop being on the app than it is to just continue being on the app.
You pointed out two of the big ones already, which is infinite scroll and autoplay, then add one tap likes, instant reactions.
pre-filled responses like lol and emojis and now they've all incorporated face id which removes the last barrier which is you don't even have to log in you just pick up your phone and you're in this completely highlights the difference between the internet and social media apps and when we talk about teenagers and screen time we are pretty much mostly talking about social media apps
Look, man, I'm happy to look in the mirror right now and say myself included.
The difference, though, between, say, your parents or even me is that our neural pathways were formed before infinite scrolling.
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