Michael Rubin
speaker
330 appearances
2 recordings
2 series
first heard Apr 2025
last heard May 2025
Michael Rubin’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
You know, we screw things up every day, and it's not like you're going to make mistakes. WWE screws things up every day. But it's like, how do you learn from it? How do you grow from it? How do you get better? And, you know, I think myself, we have 22,000 people today at Fanatics.
And those 22,000 people, they're focused on one thing, which is how do we relentlessly enhance the experience for our fans? We have 115 million fans, okay? And by the way, I will say something. I really mean this. I used to say that even though I'm from Philadelphia, and by the way, Philly's got great fans.
Philly's got great fans.
Yeah, I was one of the owners of the Philadelphia Sixers. I used to always say, actually, the best sports market in the world was actually Chicago. They just have such rabid fans.
So I'm going to say something right now. More than any city in the world, I didn't understand. Of course, as a kid, I was a WWE fan. But I grew up and I was working 18 hours a day in my business. Like every other kid. Right. I got back into WWE in such a big way. And I will say. You guys are the best fucking fans in the world without any question. Better than anything are WWE fans.
And you see it, like, you know, look at, I mean, we're moving people through the store as quick as we can. And we've already done more, the store's done more volume to where we are now than the entire last year's WrestleMania because of how incredible these fans are. People are just waiting because they want this belt. They want Travis Scott, Cactus Jack. They want all the new things.
Well, and when it's cool... Yeah, it's cool. It's so cool. So it's so fun to see. To me, and I just love spreading the word, the amount of people that came with me tonight who can't wait to watch WrestleMania and can't wait to see what happens. It's just so passionate. It's pretty incredible.
Thank you to you and your family for everything you guys have done. Thank me, but thank you. I won't be here without you.
Absolutely.
Well, I'll tell you, as I said, I think, you know, Fanatics has gotten to be, you know, we're a decent-sized company now with 22,000 people. We own a lot of brands that people would know here. We own Lids. We own Fanatics. We own Mitchell Ness. We own Tops. Great activation here, bringing everything together.
But if there's one thing that I'll tell you is when someone at Fanatics who's in a different business moves to the WWE brand... They're like, you see them like six months later, like these are, it's crazy. Like these fans are incredible. Like I've never seen anything like it before. And, you know, it goes back to the thing you said, you've got to listen to your customer and everything you do.
So, you know, I got here a couple hours ago. I'm walking around to her next with the con afterward. And so what are we going to do? Just ask questions to people. What do you want more of? What do you like? What do you not like? What did we get wrong? What did we get right? How do we do this better?
And, and, you know, and you guys, one of the great things about WWE is you guys move so quick as well. Like, you know, look, we have, you know, we deal with every, you know, and fanatics. We saw every sports property in the world, whether it's the NFL or the NBA, which congratulations.
Thank you. I feel like here's the best thing about what I'm doing. I feel like we're just getting started. I feel like we're a baby startup today. This year, we'll be over $9 billion in revenue. Next year, I think we'll probably be over $11 billion in revenue. We feel like we're a baby startup. And the cool thing about that is you just realize what a big opportunity we have to keep.
enhancing the fan experience everything we do and we need to get better like we're not good enough at anything that we do whether it's like last year I showed up and we weren't even doing the trading cards yet in WWE and then we launched tops with WWE this January 1st and chrome sold out I think in five minutes it was one of the fastest releases we ever had because we had such an incredible product and then I just walked into our booth over here and it looked incredible
But, of course, we're never satisfied. We're like, okay, what else can we do? How do we do this better? You know, same thing with the merch. Same thing with anything we do. If we ever stop doing that, we'll be irrelevant.
Yeah, I think the second in business, I think the second you get comfortable, the second you get arrogant, right, The second you're obnoxious, I think, honestly, you're dead. Like, bolt in the back of the head. Because, by the way, there's people trying to kill us right now in every business we're in. I mean, we're in the sports betting business with Fanatic Sports Club. We have Fanatics Live.
We have Fanatics Collect. We have Topps. We have Mitchell Ness. We have, you know, Lids. I mean. There's people coming for us in everything we do. We have to be on our A game all the time. And then, by the way, when we get something wrong, make sure we're super intense about fixing it. So you've got to be a great listener in business or you become irrelevant.
I think it's one of the things WWE does so well. You're always listening to your fan base and using it to deliver an experience.
You guys are not shy, by the way. But I love that. Yeah. And, you know, last year, for anyone who's from the New York area, we launched our first Fanatics Fest last year. And we had, you know, we had every sport in the world there, the NFL, the NBA, hockey, baseball. This year we have Premier League coming, FIFA, F1. I got to tell you something. WWE-owned Fanatics Fest.
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