Micky

I mean, you two watched it.

I mean, did it bring home potentially the amount of pain

And I know some more on that, so I can go into a little bit of that in a minute.

But did it bring home potentially the amount of pain Millwall was eating after watching that video?

And we put the link of the video on the description on both the pod and the YouTube.

I mean, I'll tell you what it was at Millwall.

So basically at Millwall, Millwall signed a deal with the Elite Sports Group.

And under that, they basically become their retail partner.

So the whole shop, pretty much lock, stock, barrel, printing machines, the number of machines, the tools, the computer system, the EPOS, everything in that shop was Elite.

So the minute Elite went pop

The shop was locked down for administration.

The club didn't own any of the materials in there.

The club couldn't legally sell anything in that club shop because of the administration.

And the biggest problem, what come, which is now because of the hashtag video, you can watch it and actually see and understand is that a lot of fans were trying to buy stuff around Black Friday and everywhere else.

And allegedly...

Yeah, well, Christmas, slightly different, because Millwall suddenly pulled a few things and managed to get the stock, which we'll go back into in a minute.

But Elite was basically still having an active website run through Millwall's website, you know, mirrored on e-commerce, and basically selling you stuff, but weren't sending you anything out.

And they were controlling all that data.

So the problem you had is that everybody who brought something

Could go to Millwall and complain, but Millwall didn't even know that you brought something.