Micky

Until you produced your receipt, Millwall didn't have a clue that you'd actually brought something because all the data was owned by the elite group.

And that's that.

I mean, it gets it gets a lot deeper.

But that's that pain on the club when you've got a club shop situated next to the ground.

What you can't even fucking put a key in the door because it's not yours.

You're not allowed to enter it because of administration rules.

It's just fucking crazy and painful.

I mean, if there's anyone listening... Hang on.

He wants...

I was just saying, if there's anyone, sorry, if there's anyone from Fanatics who just happens to stroll across our show, please get in touch and we'll give you a few ideas of potential shirt design, Photoshop, rather than the fucking shit you've got in there in a minute.

But there we go.

Go on, Ben.

I think Ricky was speculating... Go on.

Yeah, no, what I was going to say is, say, for instance, tomorrow morning, we decided that we wanted to do, you know, loads of merchandise and everything else.

We could either go out and spend tens of thousands of pounds on merchandise or material and everything else, or you can pretty much go down a pretty direct route, which is pretty much what Hummel was offering with their...

It wasn't Terrace, who was it?

I can't think of the name of the company, what they run as.

But basically what they do is they will then put a T-shirt on their website.

They carry no stock or bare minimum stock.

And then what happens is that you'll basically go, yep, we'll have that.