Mike McRoberts

It was from a video that I did in the NBR, the National Business Review studio.

It looks like our studio.

And I've manipulated it through an AI tool so that the lips are working, the eye movement is so natural.

And look at what I'm saying.

Except they've put your own voice to it.

And the voice sounds a little weird.

Your cadence is different.

Yeah, it's a slightly English kind of accent.

So I was horrified when I saw this.

And so I went back to the ophthalmologist.

This is a woman who had spent 10 years training and studying to be an ophthalmologist.

And to have a reputation impugned like that, she was just devastated.

And on two counts, not just the reputational damage it had done to her, and she was in tears about that, but also, as a medical professional, she signed a Hippocratic oath not to do harm.

And so this was promoting a product that was untested, no one knows what it is, a snake oil or something, to people who are really, really vulnerable.

And she'd had people from around the country

ringing her private practice trying to buy this product.

And it was just, it's awful.

You know, like it's, and it's, there's not much you can do about it.

She filed a police report.

She'd gone to Netsafe.