Mike Michalowicz

speaker

1,537 appearances 2 recordings 1 series first heard Feb 2026 last heard 20 Feb

Mike Michalowicz’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Feb 2026 with 2.

newest first · ▶ plays the moment

We don't have a budget for marketing.

How do we do it?

And I boil it down to three key elements.

makes an acronym DAD, D-A-D, and subsequently I heard every dad joke on the planet now, but the first D stands for differentiate.

The only way to get noticed, and it's all, again, behavioral mechanisms, is if something is unexpected.

If you ever walk down the street and you do that double take, like, what was that?

It's because your mind registers something unexpected.

So do something unexpected.

Now I'm not saying outrageous.

I'm not saying weird.

Just something that's inconsistent with the common noise.

The second thing is it also must be A, attractive.

Meaning when someone takes a double look, you have them for about a millisecond.

Now you have to win them over and saying, oh, that's for me.

So what does your audience need to hear first?

Usually it's that you acknowledge their pain.

Are you feeling this?

Or you talk about the benefits.

Do you want that?

You don't talk about features.

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