Mike Mulvihill

speaker

452 appearances 2 recordings 1 series first heard Jun 2026 last heard 27 Jun

Mike Mulvihill’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Jun 2026 with 2.

Appearances

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The Herd with Colin Cowherd · Colin Cowherd Podcast - MASSIVE World Cup Ratings, Messi’s Star Power, Rise Of Soccer Culture In America · 24 Jun 2026 podcast

And then me personally, I pay a lot of attention to the out-of-home viewership, right?

These people that are watching at FanFest or they're watching in bars or other group settings.

Yeah, I think the culture of group viewing around soccer in the U.S.

is particularly strong, whether it's just a couple of friends getting together or you're going out to a bar or you're going to a big fan fest like at the L.A.

Coliseum.

We've seen 100,000 people show up to watch matches together.

So that's something that

Until relatively recently, Nielsen wasn't able to capture that out-of-home audience, and therefore the sports audience was undercounted and undervalued.

In the last six years, Nielsen has developed that technology where they can track viewing outside the home, and it makes an enormous contribution to our audience.

We're seeing matches where

The out of home viewing adds 30 or 40 percent or maybe more than 40 percent to the in-home audience.

And so that's obviously something that we can monetize just from a business perspective.

But it also gives us a much more accurate picture of the true popularity of the event here at home.

First of all, just phenomenal sports market.

I mean, even before the Mahomes era, Kansas City was always one of the stronger NFL markets.

And in the last 10 years, whatever it's been, their ratings have been as good as any market in the country.

So we know it's a great sports market in general.

There's a great soccer culture there.

They were one of the first cities to really embrace MLS and build a culture around an MLS team.

I think maybe that has something to do with the fact that for a lot of those years when they were building that soccer culture, the local baseball team wasn't that competitive.

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