Mimi Bouchard

I had someone recommend it to me.

And it's a very simple concept.

It's essentially, the concept is, especially in business,

if you just focus on the 10x things that have the potential to 10x your business and you forget about everything that could 2x your business that's the way that you're going to grow easier than ever faster than ever and in a way that you won't burn out as much so I started to integrate this philosophy into my business and I told my team to read the summary online or the book and

It really has paid dividends because I think it's been a year and a half now of this and we've more than doubled the business.

And this was also at a time where I took eight months off of social media last year.

We've just honed in.

And that's one of my biggest pieces of advice to any founder or any business person or anyone that works in a career where they can control what they do in their day-to-day life.

It's often very confusing.

As you know, being a business owner,

what marketing channel are we going to focus on?

Or everyone's saying that we should do this Pinterest ad thing.

And then your focus is spread in so many different directions.

So that was what I was experiencing at the beginning of my journey in business.

I was focusing on trying to do everything and then

not actually focusing on one thing with so much intensity.

So then I started to take in this 10 X is easier than two X philosophy.

And really we just stopped doing 90% of the stuff we were doing.

And I actually tell my team, I'm like, I don't want you to burn out.

I don't want you to be working late.