Mimi Bouchard

I just want you to fully focus on these one to two things that we are focusing on with laser attention.

Think about it like a light.

If you have a wide light, it casts a wide amount of light everywhere around you.

But if you have a laser, it will burn through something.

So really using that mentality of just focusing on the things that could 10x your business.

Whenever something comes across my desk, I think to myself, is this a 10x opportunity or a 2x opportunity?

And I now say no to so many things.

Absolutely.

Yeah.

Don't just do it because you think you should.

Right.

It also gives you a lot of confidence doing things unconventionally because everyone's telling you to do all the things.

But if you decide to move into a different direction and not follow the norm.

It makes you feel quite unconventional.

And you think about it, maybe doubting yourself, right?

But really, I have been unconventional most of my career and with most of this business.

And I've never raised money.

We keep the team very, very lean.

And I don't do certain things the way that others would necessarily.

But then yet, the revenue we're bringing in, the profits we're bringing in is unlike anything