Mitchell Berger

We hope it drives interest.

And there'll come a point when they can enjoy it on home entertainment.

They can enjoy it streaming.

They can enjoy it wherever.

But all of those experiences to me are fundamentally different.

And I want people to have the opportunity to do each one.

So we approach theatrical as just another part of the life cycle for a title for us.

So I think what's great about this is this is a seminal moment, I think, for the industry, for anime, for Demon Slayer.

A lot of people notice.

This is a very mainstream moment where I've gotten calls from a lot of friends who work in Hollywood, who work in mainstream entertainment that are actually like, what is going on?

I wasn't aware of this.

What is happening here?

How did this come about?

And I think it's great to have people talking about that.

So for us, we are incredibly committed to the theatrical experience.

We're going to release six, eight-ish movies a year, but we also are starting a program in the U.S.

and internationally eventually.

called Anime Nights, where once a month, we're going to program anime content in theaters on a set day every single month so that people can come in as a community and have an anime experience.

So I hope that what this does for people is...

it helps everyone in the broader entertainment industry see how important anime is and see how much it resonates with a younger audience.