Mitchell Berger

You know, we did a study a couple of months ago, looked at anime audiences.

And when you look at Gen Z and Gen Alpha,

Anime is an integral part of their identity, how they consume media, how they express themselves.

It's not a fad.

It is just part of how they consume entertainment.

And I think that anime and what we've been able to do with Demon Slayer should help elevate that so that people can appreciate what this younger audience is saying they want to see from an entertainment perspective.

I would tell them this.

If you don't know what anime is and you just want to understand what is going on here, find someone in your life, probably under the age of 24, but 18-ish, go ask them about anime.

And I can promise you they know what's going on and they will tell you about it.

That's the best way to learn if you're curious what's going on with the community.

For me, I love it.

I travel all over the world.

I'm very fortunate to get to meet tons of different people

It never fails that – I was in the airport a couple months ago in Dallas and handed the guy at the newsstand my credit card.

And he looks at it and he goes, is that like the Crunchyroll?

I'm like, yeah.

He's like, anime?

And it was like 20 minutes.

He wanted to talk to me about his favorite shows and what was going on.

It was just this amazing connection to the point I finally had to say, look –