Mordy Oberstein

speaker

218 appearances 1 recordings 1 series first heard Jan 2025 last heard Jan 2025

Mordy Oberstein’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Should SEOs Care About PR & Marketing? · 9 Jan 2025 podcast

No one wants to be nudged like that anymore.

And I I don't know if you probably saw this, like Rand Fishkin did this great.

uh study or post about how everyone attributes traffic to Google, but that's not what's actually happening, is that they're seeing it on social media, they're seeing it wherever they're seeing it, or they're seeing you wherever they see you.

And then they Google you.

And then you attribute that traffic to Google.

That autonomy of being able to discover the brand or the product or the service on your own in your own time, in your own way, is enormous.

I I I I think like if you think about the web as like on a continuum of like a child.

W it was uh an infant, it was uh a small child, now it's maybe like a teenager and it's looking for a little of like independence.

Which you see by the way in in like the E for experience.

Like Google didn't pull it out of its ass.

Google saw like that's where consumer behavior was going to.

They're looking for actual first hand knowledge, first hand experience, which means you need to tone down that marketing facade kind of thing.

So people are looking for something genuine.

They're not looking to be pushed and prodded.

They're looking to be able to have some some kind of commercial autonomy.

So being top of mind and being and having that awareness is everything, which is what SEOs can't wrap their mind around.

I'm not saying just I don't want to crap just on SEOs like PPCs.

This is performance marketers, because you can't see the connection, but you know that it's there.

Such a good question by the way.

I just want to like point out that's like actually like a legit good question.

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