Morgan Housel

Like he would spend half a day

trying to help me figure out the title of my next book kind of thing.

So nice, so humble and so unbelievably successful.

Atomic Habits has sold over 25 million copies and it's still going stronger than ever kind of thing.

And I think he thinks about, he had the saying one time that I loved.

He said, I'm not an author, I'm an entrepreneur and a book is one of the products that I launched.

And he'd thought about Atomic Habits in that way.

And he is an incredible author, of course,

But the way that he thought about how to launch it, how to market it, how to structure it, how to write the table of contents in a way that would get your attention, he thought about, he's the most scientific thinker about this that led to an unbelievable amount of success, a generational level of success, and still culminated with the humblest, nicest guy you can possibly imagine.

Right, yeah.

I mean, it's a bunker's level.

And he also started the Atomic Habits app that exploded.

There's a whole ecosystem around it.

And look, there's a lot of people who've, you know, tech entrepreneurs, whatnot, who made a fortune and are very talented and deserve to be praised.

And that level of success turned them into insufferable monsters.

And I actually have a lot of sympathy for that.

I think it's not uncommon.

Yeah.

for people to do that.

Particularly if you were snubbed when you were a child, if you were bullied when you were a kid, and then at 25, you're worth a zillion dollars, it's very easy for that insecurity to come out as being an insufferable prick.