Morgan Lavoie
speaker
350 appearances
16 recordings
1 series
first heard Dec 2024
last heard May 2025
Morgan Lavoie’s voice in public audio — every appearance, attributed to the second.
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Appearances
Money Rehab with Nicole Lapin · How to Make a Newsletter Your Career's Secret Weapon · 17 Jan 2025
podcast
That's so good. How did you get there? Because when I first subscribed to your newsletter, it was called something different, actually.
That's before my time.
That is so helpful. And the reason why I ask is because I know you've gone through these different iterations. And my hope is that I can sort of use you as a little bit of a cheat code so that I have to go through fewer iterations myself.
That's the goal. But realistically, I know that I will have to respond in real time to feedback and things like that. But I'm curious why you knew or how you knew that you needed to make these changes in the first place. I hear you say... That people don't wake up in the morning thinking, I want to learn about change. And so that's sort of where the Build for Tomorrow transition came from.
But were you getting that feedback or were you seeing something that made you feel like it wasn't working and then thought that you needed to change something?
Yeah, that makes so much sense as a reader of your newsletter as well. And something that I really like as a reader of yours is that the predictability isn't just in the promise of the newsletter, but it's also in the format. And so I wanted to talk to you about that too.
In addition to, again, just the reader having that element of predictability, they know that they are going to be reading about one change that they can make that will benefit their career or business in some way. But you also use the same sort of formula week over week to tee up the newsletter.
You describe a problem that people are most definitely having, and then you tease the solution with a hook that tells people what they can expect to learn in that day's newsletter if they keep reading. And it might be easier to just give an example. I'd love to hear it in your voice, just the one maybe from yesterday's newsletter, The Secret to Living Without Regrets. Exactly.
Yes, questions. So can you talk about the choice to have that repeating format? Because I imagine that it benefits both you and the reader, right? Like there's some sort of outline that you have as the person writing this thing that you can kind of shade in, but also to your point, your readers know what to expect. There's that predictability element.
And it would be very easy for me as a reader of yours to pick one thing better out of a lineup. Like if I just saw it on a PDF, And somebody said, whose newsletter is this? I would say this is Jason's. It's a really strong brand. So can you talk about that choice?
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Okay. I'm going to explain this in parts. It's sort of a nesting doll of stories, but you're actually a part of this in a couple of ways. Oh, great. But do you remember when we went to dinner with Terry and Matt?
Okay, great. And Terry Rice, who is multi-hyphenate entrepreneur and consultant, and Matt Gartland, who you introduced me to, how do you even describe Matt?
So super, super smart, interesting group of people. And you asked a question that I really love and I've asked a lot of people since, which is you asked people, what is the idea for a project that you're holding on to that you just haven't done yet?
Showing 41–60 of 350 · page 3 of 18
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