Myron Golden
speaker
184 appearances
2 recordings
2 series
first heard Jan 2025
last heard Mar 2025
Myron Golden’s voice in public audio — every appearance, attributed to the second.
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Appearances
They're separate. Now, when I started, I just had one channel. But, like, I could, somebody, a friend, one of my clients, actually, her VP of operations said to me, Myron, have you ever thought about separating your Bible study channel from your business channel? I said, no, I never thought about that. Why do you ask?
She said, I think the algorithm might be, like, you might be confusing the algorithm. Like, they want to send stuff to people, but they don't know exactly who to send it to. I'm like, that makes sense. So, I did it, and... The Bible study channel, we launched July of last year. This is what, February? Yeah. We're at 80,000 subscribers on that channel.
And it's just around Bible study. Just teaching biblical principles. And then the business channel, which we started. So here's what's crazy about that. I launched my business YouTube channel March 15, 2007. Wow. I was on YouTube for 14 years before I knew that they paid people for having videos on YouTube. I did not know that until 2021. Sounds crazy.
So just very- Yeah, just very, just plodding along. I posted a video- Not intentional. There was no intention in it whatsoever. It was just- Something to do if I thought about it. Right. And then we became intentional April 1st, 2022. By that time, because of a podcast interview that I had in 2021, we were at 10,500 subscribers.
Just off one podcast interview.
Who's that with? David Chance. Okay. Social proof podcast.
Yeah.
So we had 10,500 subscribers April 1st when I decided I am going to post one video a week on YouTube every week for the next 10 years. And I don't care what happens. I don't care if we don't get any subscribers. I don't care if we don't get any followers. I don't care if we don't make any money. I don't care. We're just gonna do one video a week and we're gonna be consistent.
It's gonna come out the same day every week. And we started doing that in April of 2022. And then we ramped it up to two and it got bigger. And then we ramped it up to four videos a week we were doing at one point. And then we backed it down. Once we started a Bible study channel, we do one on the Bible study channel, one on the business channel every week.
And it's just like, it's hockey sticking right now. We're up 1.2 million views in the last 28 days over normal.
Right now we're at 3.3 million views every 28 days.
Previously, we were at 1.6, 1.7. Now, that might pop up to 2.1. That's remarkable.
But enterprise?
100%. A personal brand will outperform a business brand Eight days a week and twice on Sunday. Steve Jobs' brand is bigger than Apple, and Steve Jobs has been dead since 2011. You're not wrong. Elon Musk's brand is bigger than Tesla's and bigger than SpaceX, bigger than SpaceX and Tesla put together.
I'm not opposed to having two channels. but I would definitely have a personally branded channel. But you can grow a business branded channel if you do the right things. Now, I don't know what all those things are, but I have tested, I have done more tests in the last three years on different, ways to make YouTube's algorithm and audience love my content without compromising who I am to do it.
So if you think about it, so YouTube wants two things. They want people to click on videos and they want people to watch videos. So then if that's what YouTube wants- And then they don't want you to leave. Right. Then they want you to stay. They want you to click on videos and watch videos for as long as possible.
If that's what YouTube wants, if I give them what they want, they'll give me what I want. Whether it's more customers, whether it's more ad revenue, whether it's more exposure or whatever, I give them what they want. So how can I get people to click on my thumbnails better? So because that's the purpose of thumbnail. How can I get people to watch longer? So it's really an incremental exponent.
And what I mean by that is there are a couple of things you can do incrementally that will cause an exponential growth in your ability to grow on YouTube. I'm not at this conference, who chased me down yesterday to show me on the elevator. She said, I followed your advice because she was in my challenge. She said, I followed your advice on your challenge and my YouTube has grown.
I'm like, what do you mean? I've got over 2 million subscribers on all platforms. What are you talking about? And she said she came to my challenge four months ago. I'm like, what are you talking about? 2 million in four months? Right. So she has over a million on TikTok. Okay. Yeah. She had 637,000 on YouTube.
I said, so how many did you have when you started doing the stuff that I told you to do, whatever that was, because I don't even remember what telling her anything. She said, 100. I said, oh, 100,000 subscribers? She said, no, 100. What? And I said, show me. Like, I'm not even believing you. She showed it to me, 637,000 subscribers.
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