Myron Golden
speaker
184 appearances
2 recordings
2 series
first heard Jan 2025
last heard Mar 2025
Myron Golden’s voice in public audio — every appearance, attributed to the second.
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Appearances
on YouTube and... So what was the big thing that she implemented from you? So I'm going to tell you what I believe all of the things are, not just the big thing. But here's what's fascinating. We love the community service. Yeah, that's the whole point. See, I believe too many people... One of the things that keeps you from reaping a harvest... is thinking that all seasons are harvest season.
It's not always fall. Sometimes it's spring. You've got to sow seeds. And so the community service content is, all right, that's the seeds that we sow. Those are the seeds that we sow in the ground of the marketplace. And it's going to eventually yield something. And so, but this woman's story was really remarkable.
But what's more remarkable than that is what she teaches, because she lives in France, okay? Do you know what she teaches? What? She teaches English to non-English speakers. Okay. That's her whole niche. Wow. Like, what are you talking about? It was mind-blowing. So the first question, if I'm looking at how can I build a YouTube channel, first question is this, how can I get people to click?
So it's all thumbnail and title? All thumbnail. It's like 80% thumbnail and then maybe 20% title on click.
Okay, a couple things. These components make a great thumbnail, in my opinion. Curiosity. And I'll tell you how I create that. It's very different than asking a question. Because asking questions doesn't create curiosity. It actually kills curiosity. So curiosity, contrast, conflict, controversy, or confusion. All the C's. Those are the five things. You can add conversation into that, but...
But those five things that I named, if you can add any one of those elements, your thumbnail will convert better. That's just thumbnail, not title? That's not title. Okay. That's not title. We're not even on the title yet. Okay. So I've got to create, and I want to make sure that when I'm doing that, that I'm doing that with both the image and the words. Okay? And I definitely want to have words.
Okay? And I'm going to show you how I do it here in a minute. So then the video title... must not ever be the same as the thumbnail title. Because if you do that, you're wasting real estate. So you want to make sure that the video title provides clarification for the curiosity, the confusion, the contrast, the controversy, the conflict that's created in the thumbnail title.
So it promises to close that gap. That's what the video title does. Does that make sense? Yep. Yep. Okay. So how do I create curiosity in a thumbnail title?
That's not my strategy. I'm not opposed to it, but if I put up a video and it doesn't get at least 24,000 views in 24 hours, it's not doing well.
And if it doesn't have at least 100,000 views in a month, it's like, eh. Yeah. It's kind of a sleeper. No, it's not garbage. But it's kind of a sleeper. It's an underperformer. Right. Okay. So how I create curiosity is I make a statement with a question word. So I say, how... This, this, and this.
Okay, my video for Monday is going to be... And are you dictating this or is your team... I create all my titles and all my thumbnail titles.
Got it. So, like my video for Monday is... It's not this, but it could be. My video that I'm going to do Monday live is Stop Outsmarting Yourself. But I could make it How to Stop Outsmarting Yourself, but I'm putting how in the video title. So I'm mixing it up. So it's Stop Outsmarting Yourself. Thumbnail. Right. And then seven ways to...
seven things to do to stop being too smart for your own good. Okay. So there is a tie with the smart. Right, exactly. And so, but I could make it how to stop outsmarting yourself, which in fact-
It could be seven. It could be 15. It could be six. When you do lists, a list is an open loop until you get to the last point. Right. Does that make sense?
Exactly. Right. So, so that's, that's one. It, that's how I create. So my, one of my best performing videos is why evil people are rich. Now, that creates confusion. Because some people think that I said why rich people are evil. They're like, oh, rich people aren't evil. Go read the title, bro. It didn't say rich people are evil. It said evil people are rich.
And like, so if I say why evil people are rich, not only is that creating curiosity because of the why, but when I say evil people are rich, it's creating conflict. It's creating contrast between rich people and poor people and good people and evil people. Do you see what I'm saying?
So what I'm doing is I'm creating tension in the thumbnail title.
Right. Exactly. And then there's a conflict between the rich people and the poor people. Yep. The rich versus us versus them. It has an us versus them element. So because it has all of those components in it, then it's like people... See, here's what I want to do. I want to create a thumbnail title that causes the person who reads it to ask themselves a question.
If I ask you a question, you can ignore me. If you ask yourself a question, you must find the answer. So I'm forcing them to have a conversation in their head about my video. So I say, why evil people are rich. Some people's thought is going to be evil people aren't rich. Are evil people rich? Why are evil people rich?
Right, exactly. There are a whole bunch of different conversations somebody could start with themselves because I have that. Okay, so that's number one. And then, I don't remember what the video title was, but it provided some clarification for that.
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