Natalie Rubimet
speaker
529 appearances
4 recordings
1 series
first heard Jul 2026
last heard 17 Sep
Natalie Rubimet’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Sep 2026 with 3.
Appearances
Cause she could get everybody back on her side by kind of becoming a villain and then becoming beloved in camp in that way.
I'm Natalie Rubimet.
And I'm Vanessa Grigoriadis.
So if you're even slightly online, which I'm going to guess most of you listening to this are, it's pretty likely that you spend a good amount of your time watching short form clips, or at least scrolling past the beginnings of them.
I'm talking about TikToks, Instagram reels, YouTube shorts, you know the kind of thing.
Like this morning, I opened up my TikTok and I saw clips of Zara Larsson dancing,
Rihanna performing at Jay-Z's recent Yankee Stadium residency, Love Island's Melanie getting some real talk from her family , Charli XCX writhing around in the mud on set of a new video, Amy Poehler talking on her podcast , and so on.
A lot of these clips seem to be from random fan accounts, and none of these posts are from accounts I follow.
They're all just recommendations, tailored for me by my algorithm.
Kind of embarrassing, I guess.
I didn't know I was such a Rihanna or Charli XCX or even a Zara Larsson fan.
Or maybe someone is really trying to make me a fan of Charli XCX and Zara Larsson and Rihanna.
Because there's actually an entire secret economy to clips like these.
A slew of stealth marketing campaigns designed to make moments and pop stars go viral.
There are actually entire advertising agencies operating thousands of dummy social media accounts with the sole purpose of drumming up attention on behalf of paying clients and, quote, shaping the narrative around said clients.
To do so, they use a practice known as clipping, where they cut bits of songs or podcasts or movie trailers into short clips that get posted to social media by normal-looking accounts.
It's all part of the increasingly commercialized internet, where almost everything you see is advertising, even if you don't know it.
So how does clipping work?
Who is paying for it?
And why?
Showing 441–460 of 529 · page 23 of 27
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