Natalyn Lewis

And it's like, well, no, actually,

Your brain operates in such a way to give you clues that, hey, this is, hey, by the way, you've never done this before.

So proceed with caution.

I'm going to make you a little uncomfortable so that you become more aware.

I'm going to make you a little uncomfortable so your senses are more heightened because this might not be safe.

I don't know.

We've never done it before, but people just stop in those moments.

So we get people like, we're going to go focus on one product.

We're going to go focus on one strategy and we're going to go all in on this thing.

And I've been doing four.

I'm like, that doesn't feel safe because I, because if I combine all my revenue from four sources, I feel like, well, can I compensate with that with one?

I don't know.

I've never done it before.

And all of a sudden I feel a little unsafe and a little uncomfortable.

And that doesn't mean it's the wrong idea.

And people have a tendency to stop and say right there, that doesn't feel right.

Therefore it must be wrong.

And that's what gets people into problems.

Yeah, well, I am a huge proponent that that sweet spot comes –

with leadership and understanding.